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(USA) Manager, Digital Media
- Walmart (Bentonville, AR)
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Position Summary...
What you'll do...
The Manager, Digital Media is responsible for planning and executing self-serve cross-channel digital media campaigns with a performance media focus. You will manage paid search, paid social, and digital display campaigns to meet Spark Driver’s business goals. The role is activation-focused but you also should be able to make data-driven recommendations in support of business objectives, identify growth opportunities, and have experience in data analysis, performance reporting, and budget management. You will report to a Senior Manager, Digital Media.
Job Description
+ Work closely with partner teams within Marketing, building a strong inter-team relationship.
+ Serve as the digital activation lead across paid search, paid social, and digital display channels, responsible for delivering on acquisition goals.
+ Share weekly, monthly, and ad hoc performance reporting updates, providing strong data driven insights and recommendations.
+ Monitor business performance and optimize channel allocations and tactics to meet marketing and business goals.
+ Perform monthly budget actualization tasks to ensure spending is on track.
What you’ll bring:
+ You are an expert in managing biddable media campaigns with lower funnel goals.
+ You are eager to deepen your performance marketing expertise.
+ You are very detail oriented and highly accountable for your work.
+ You’re comfortable working in an ever-evolving environment and are excited by new and unexplored territory.
+ You’re a clear and concise communicator with the ability to distill complex information into digestible insights
Minimum Qualifications:
+ Bachelors degree and 2 years’ experience in self-serve performance media activation
+ OR 4 years’ experience in marketing, 2 of which have been in self-serve performance media activation
Preferred Qualifications:
+ 3-5 years of experience actively managing and activating performance media campaigns at a digital agency or in-house at a brand.
About the Performance Marketing Incubation Team
We solve new and emerging strategic challenges that unlock performance marketing potential for the enterprise. This will often take the shape of new value propositions, but in some cases may include improving existing programs. The projects we take on have an outsized impact on the Walmart business, and once our solutions are incubated and proven out, they ultimately graduate to dedicated permanent teams.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart (https://bit.ly/3iOOb1J) .
The annual salary range for this position is $80,000.00-$155,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.
Preferred Qualifications...
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team
Primary Location...
702 Sw 8Th St, Bentonville, AR 72716, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
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