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Description

In this role you’ll lead lifecycle marketing strategy and execution for Amazon Kids+ subscribers in the US, including onboarding, engagement, and retention, closely collaborating with Amazon Kids+ and kids-edition device product management teams in the process.

Key job responsibilities

- Develop strategies and executional plans for engaging Amazon Kids+ subscribers as they on-board, during their post-onboarding experience and as they approach subscription renewal.

- Develop and subsequently report on annual goals for engagement marketing at each stage of the lifecycle.

- Create a roadmap of experiments that demonstrates ongoing learning and improvement against lifecycle stage performance metrics.

- Collaborate with Parent Engagement product management to optimize subscriber touchpoints across surfaces and channels.

- Work with Research to expose insights into subscribers at different stages of their journey with Amazon Kids+.

- Work with kids-edition device teams to identify cross-sell opportunities with existing subscribers.

- Work with internal creative resources to develop communication materials that support lifecycle goals.

About the team

Amazon Kids+ (AK+) is a highly rated, much-loved content and controls subscription service for kids 3-12 (and their parents) in the US, Canada, UK, Germany and Japan. Launched more than 10 years ago, an Amazon Kids+ subscription (which includes thousands of ad-free, age-appropriate videos, books, games and apps) is bundled with Amazon’s child-directed devices, including Echo Kids, Fire Tablet Kids and Kindle Kids.

Basic Qualifications

- 8+ years of developing and managing acquisition marketing or channel programs experience

- Experience building, executing and scaling cross-functional marketing programs

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience developing customer lifecycle strategies and executing across channels.

Preferred Qualifications

- Experience driving direction and alignment with large cross-functional teams and agency partners

- MBA

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.