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Description

Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.

A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!

As part of our growing US SMB Marketing team, we are looking for an experienced content/event marketing leader who is passionate about helping small businesses succeed on Amazon. In this role, you will own the development and optimization of strategic content frameworks that guide messaging priorities across a team of 10+ marketers. You will directly own content development for highly visible strategic SMB events such as Amazon Accelerate. You are excited about bringing business strategies to life through storytelling, using data, insights, and industry trends to deliver inspiring customer experiences, executed flawlessly. You seek to work autonomously, handling multiple initiatives simultaneously, and prioritizing accordingly to contribute to ambitious growth plans.

Key job responsibilities

- Research: conduct customer research around preferred channels, tools, formats, and topics to inform content strategy

- Strategy: formulate content and marketing strategies, and align internal teams on content development priorities across business goals and customer problems

- Execution: develop event content according to the highest standards across multiple formats, and effectively drive legal and PR approvals; manage a budget

- Stakeholder management: effectively communicate and project manage across a wide range of stakeholders, from executive speakers, to external talent, to agency management

- Reporting: identify success metrics, measure the impact of your initiatives, gather feedback, and leverage insights to improve go-forward strategies

About the team

The global SMB (Small and Medium Businesses) marketing team serves sales unmanaged advertisers globally. Our mission is twofold: 1) Grow Amazon Ads awareness & consideration amongst SMBs globally 2) Drive sponsored ads demand for the self service (SSO) channel.

Basic Qualifications

- - 8+ years of experience in marketing or related fields, with specialization in content writing, content strategy, and/or executive communications

- - Experience managing multiple projects and meeting deadlines

- - Bachelor's degree

Preferred Qualifications

- - Experience leading creative development of innovative campaigns from concept to delivery

- - Experience negotiating with and managing external agencies and content production budget

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.