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Description We are looking for an experienced Director of Marketing & eCommerce to lead our digital strategy and drive growth for our retail business in Teaneck, New Jersey. This role is ideal for a visionary leader passionate about marketing innovation and eCommerce excellence. The ideal candidate will oversee campaigns, enhance brand visibility, and optimize online experiences to expand our company's reach.

Responsibilities:

• Develop and execute comprehensive marketing strategies to enhance brand awareness and customer engagement.

• Manage and optimize digital advertising campaigns across platforms, including Google AdWords and Facebook Insights.

• Oversee eCommerce operations, ensuring seamless user experiences and maximizing online sales.

• Utilize Google Analytics and CRM tools to analyze data, track performance, and inform decision-making.

• Lead campaign planning and execution, ensuring alignment with business objectives and target audiences.

• Collaborate with cross-functional teams to create impactful marketing collateral and content.

• Monitor market trends and competitor activities to identify opportunities and refine strategies.

• Drive innovation in digital marketing and eCommerce practices to maintain a competitive edge.

• Manage budgets effectively, allocating resources to maximize ROI.

• Provide leadership and mentorship to the marketing team, fostering growth and development. Requirements • Proven experience in marketing leadership, preferably within the retail industry.

• Expertise in digital marketing tools such as Google AdWords, Google Analytics, and Facebook Insights.

• Strong knowledge of Content Management Systems (CMS) and CRM platforms.

• Demonstrated ability to plan and execute successful campaigns.

• Exceptional analytical skills and data-driven decision-making capabilities.

• Experience in eCommerce operations and optimizing online sales strategies.

• Excellent communication and leadership skills to guide teams and projects effectively.

• Familiarity with creating and managing marketing collateral and brand-focused initiatives. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .