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KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans. Since our launch in 2013, KREWE has grown into a dynamic and evolving brand known for its distinctive, handcrafted sun and optical frames. With headquarters and design studios in New Orleans and New York our eyewear is meticulously crafted with exceptional attention to detail, reflecting a commitment to quality and individuality.

Our presence spans brick-and-mortar boutiques, innovative mobile and tiny house concept stores, and a thriving e-commerce platform. You can also find KREWE at premier independent shops and major retailers across the country. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fun, intense, and fast-paced. We believe our people are our greatest asset and those that work at KREWE are high performing, passionate, and ambitious. People here work hard because they believe in our mission and the brand. At KREWE, you will be given the opportunity to own your role and truly make a difference, no matter your level. If this sounds like the right environment for you we invite you to apply below.

We’re seeking a Sales Director of Wholesale to lead and grow KREWE’s wholesale business across key markets. This person will oversee strategy, execution, and performance across independent boutiques, optical accounts, specialty retailers, and department stores. The ideal candidate brings a deep understanding of the eyewear industry, is results-oriented, and passionate about developing strong partnerships that reflect KREWE’s commitment to excellence and style.

This role is based in our New York Headquarters 5 days a week.

Key responsibilities:

Sales Strategy & Leadership

+ Establish multi-year growth strategies across all eyewear categories and partners including independent retailers, independent opticians and optometrists, specialty chains, department store, and marketplace accounts

+ Develop and maintain a twelve-month rolling budget of revenue and expenses that syncs with company objectives

+ Establish optimum sales territory allocation and evolution as markets mature and evolve

+ Manage 15-20 Reps and optimize sales rep structures (independent and in-house), ensuring high performance and brand alignment

+ Responsible for continuing to develop evolving sales models and account support structure

+ Establish relationships directly with key accounts and top independent retail partners to best understand their needs and support the sales team

+ Build and secure a pipeline of new business development opportunities including accounts and programs that drive expansion including new distribution partners, partnerships, and other opportunities

+ Lead development of our wholesale loyalty program to incentivize, recognize, and reward top accounts

+ Provide analysis and reporting including but not limited to outreach, sales initiation inbound sales orders, closing sales, reorders and account satisfaction

Sales Operations

+ Own the wholesale calendar: lead planning around sell-in periods, market weeks, trade shows, and business reviews

+ Partner with Planning and Operations to manage inventory forecasts, product allocation, and wholesale pricing strategy

+ Ensure B2B platform is executed at a high level in brand and product presentation and optimized to support new account acquisition and provides an efficient ordering process and a complete self-service customer experience

+ Deliver regular performance reporting. Standardize weekly, monthly, and quarterly sales reports with insights into channel health, opportunities, and risk mitigation plans

Cross-Functional Collaboration

+ Collaborate with Marketing to drive sell-through, support brand storytelling, and ensure POP materials reflect KREWE’s aesthetic and standards

+ Partner with Customer Experience and Logistics to continuously elevate wholesale service and fulfillment performance

+ Align closely with internal planning and finance teams on budgets, targets, and projections

Qualifications:

+ Minimum 8+ years of experience in wholesale sales leadership with P&L accountability, preferably within the eyewear, fashion, or accessories industry

+ Track record of delivering continuous growth within the eyewear industry in the North American market, with a preference for leaders who also have international experience

+ Proven track record of growing wholesale revenue and developing top-performing sales teams

+ Proven history for developing and ensuring the success of independent and/or in-house sales reps through hiring and effective sales management

+ Strong relationships with eyewear/optical industry players and familiarity with major markets and trade channels

+ Proven ability to establish and drive sales processes from pipeline management to acquisition of new accounts

+ Deep understanding of independent retail and specialty accounts, especially in North America

+ Experience in leading wholesale outreach through trade marketing, trade shows, and events

+ Strong analytical skills; able to interpret performance data and translate into actionable business plans

+ Excellent communication and presentation skills with ability to represent KREWE with professionalism and enthusiasm

+ Highly organized, self-motivated, and capable of thriving in a fast-paced, entrepreneurial environment

+ Existing peer network advocating for KREWE to hire you

Benefits and Perks:

+ Competitive wage

+ Group health plans: health, vision and dental insurance

+ Welfare benefits: life, ad&d, supplemental voluntary coverage

+ FSA Plan & HSA Program

+ 401(K) Investment Options

+ Adoption Assistance, EAP, Commuter Benefits

+ Paid Parental Leave

+ Quarterly Cultural Spend

+ Ongoing Training & Development, an Educational Allowance

+ 10 paid holidays & Unlimited PTO

+ KREWE employee quarterly frame allowance (of course!)

Salary (for New York only): Up to $125,000 annually based on experience and qualifications.

This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity & Inclusion:

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.

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