• Lead Digital Copywriter

    Carhartt, Inc. (Dearborn, MI)


    Position Details

    Position Location: Dearborn, MI

     

    Department: Marketing

     

    Reports To: Sr. Manager, Brand Creative Content

     

    Job Classification: Remote

     

    FLSA Status: Exempt

     

    Job Band: Professional

    Summary

    The Lead Digital Copywriter position is responsible for creating full-funnel copy across all D2C channels while leading the messaging for Carhartt Reworked, the recommerce initiative started in 2023. This position works closely with cross-functional partners in the Marketing and Social teams to deliver best-in-class work on-time, on budget, and always on-brand.

    Responsibilities

    + Serve as lead copywriter on Carhartt Reworked, creating messaging for all channels including Reworked.Carhartt.com, email, retail, paid social, DR, and PMAX.

    + Create copy for Carhartt brand-side D2C monthly full-funnel messaging needs.

    + Develop messaging for internal communication needs.

    + Maintain consistency of brand tone and voice across all D2C channels and between the Carhartt and Carhartt Reworked brands to ensure alignment at every touchpoint.

    + Collaborate with cross-functional partners to better understand the business challenges and goals to help inform messaging while providing input on messaging strategy and briefs.

    + Concept and help produce larger seasonal brand and product campaigns.

    + Present creative work to Marketing, Media, Product, and Leadership.

    + Work with internal and external agency partners to deliver consistent and efficient results on time and on budget.

    + Fearlessly defend the Carhartt brand voice while adhering to and enforcing brand standards and guidelines.

    + Remain current on all advertising, social, and cultural trends and how it may affect future creative.

    + Mentor junior and mid-level creatives.

    Education

    + Bachelor's degree or Portfolio School in communications, marketing, advertising, or related discipline or equivalent years of work experience may be considered in lieu of degree.

     

    Required Skills and Experience

     

    + 8+ years of advertising/marketing copywriting experience across all digital media platforms. Ideal candidate has previous experience writing for both the ecommerce and retail spaces.

    + Strong creative portfolio with fully-integrated campaign work – examples of full-funnel D2C messaging a plus.

    + Excellent communication, organizational, and problem-solving skills, thorough attention to detail, strong prioritization, project management skills, and the ability to set and meet tight deadlines.

    + Team player with willingness to pitch-in on occasional quick-turn assignments and unforeseen needs.

    + Stay up-to-date on news, trends, and other issues related to all social media channels.

     

    Working Conditions

     

    + Typical office environment; office setting. Extended periods of time sitting, standing, typing on a computer is required.

    + Willing to work some weekends if necessary.

    + National travel required (up to 20%).

    + This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events.

    + Carhartt is a tobacco free workplace.