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Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Overview

We are seeking a visionary and hands-on Vice President of Audience Strategy to lead the development and orchestration of audience-centric strategies across paid and owned media, with a strong foundation in CRM, data activation, and performance optimization.

In this role, you’ll architect full-funnel audience strategies that power personalized connected customer experiences—from acquisition to engagement and retention—across programmatic, social, search, email, SMS, push, and more. You will bring together the art of messaging with the science of segmentation, working cross-functionally with channel, creative, data, and tech teams to ensure audience design drives measurable business impact.

Responsibilities

Strategic Leadership

+ Lead the vision, development, and execution of holistic audience strategies across paid and owned channels (e.g., programmatic, social, email, SMS, push, web personalization, etc.)

+ Define and evolve segmentation frameworks, journey mapping, and activation strategies that align with client/customer goals

+ Act as a senior strategic lead across key accounts, guiding cross-channel media and CRM activation

+ Facilitate client workshops with senior leaders that translate abstract concepts into actionable plans. Guiding stakeholders to think audience-first rather than channel-first

Cross-Channel and Cross-Functional Leadership

+ Align CRM and paid efforts to drive coordinated media spend, retargeting, and lookalike strategies

+ Define and oversee audience governance across paid platforms, ensuring clean handoffs and efficient data usage

+ Partner with media planners and activation teams to bring audience strategies to life across platforms (Meta, Google, DSPs, CTV, etc.)

+ Collaborate with analytics and data science teams to define audience measurement strategies, LTV modeling, and cohort performance tracking

Leadership & Collaboration

+ Lead and mentor a high-performing team of strategists across audience planning, lifecycle, and channel strategy

+ Serve as a trusted partner to senior clients, influencing their customer strategy roadmaps and data-driven investments

+ Drive integration across creative, analytics, media, and technology teams to ensure seamless execution

+ Build relationships with platform partners (Meta, Google, Salesforce, etc.) to gain early access to beta features or roadmaps

+ Regularly review emerging trends in privacy, identity, data clean rooms, CDPs, AI/ML-based segmentation, and channel innovation and develop POV's to educate the organization

Qualifications

+ 10–15+ years of experience in audience strategy, CRM, lifecycle marketing, or integrated media strategy roles

+ Deep understanding of both paid media targeting and CRM/lifecycle strategies

+ Demonstrated experience leading full-funnel strategies across acquisition, engagement, and retention

+ Strong familiarity with ESPs, CDPs, DMPs, DSPs, and identity solutions

+ Proven leadership of multi-disciplinary teams and senior-level client engagement

+ Strong analytical mindset and ability to translate data into strategic

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

+ Paid Family Care for parents and caregivers for 12 weeks or more

+ Monetary assistance and support for Adoption, Surrogacy and Fertility

+ Monetary assistance and support for pet adoption

+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

+ Tuition Assistance

+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

+ Matching Gifts programs

+ Flexible working arrangements

+ 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

+ Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $156,560 - $246,330/yearly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/6/2025.