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At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Senior Director of Marketing- Experiential

Position Overview

Lilly is a Medicine Company committed to continuously get better and put Health above all, in order to help people live longer and healthier lives.

The Global Brand Activation team oversees all Corporate Brand Marketing efforts, media and sports and influencers marketing and creates mass media and targeted campaigns centered around patients’ needs and insights.

Lilly is staffing for a **Senior Director of Marketing- Experiential** who will be responsible for the ideation, planning and execution of 1. Experiential marketing of how the Lilly Brand shows up in the physical world and 2. Entertainment pull through of celebrity and influencers programs and the execution of films and projects associated with the Annenberg study.

Key responsibilities will include:

+ First and most priority responsibility will be the experiential activation of the enterprise-wide celebration of the 150th anniversary of Lilly. The candidate will be responsible for and coordinate all workstreams related to the anniversary and prepare recommendations for decisions for Sr. Leadership. Workstreams include: new property inauguration, relationships with the city of Indianapolis, music and entertainment events etc.

+ Point of Contact day-to-day with experiential agency lead and help provide direction to the agency to ensure timely deliverable of the programs.

+ Lead the team execution of all experiential programs for Lilly (Olympics Trials activation, All-Star Weekend activations, Fever Theme nights, 99 Program, Lilly mobile units etc.)

+ Supervise and implement all celebrity and influencer programs from initial contact and assessment to tactics, preparing decision path for senior leadership.

+ Lead the execution of TV and film programs associated with the Annenberg study.

+ Lead and implement any experiential program from the Corporate Brand Campaign.

+ Collaborator management and organize and lead the communication with Business Units to ensure they are informed and aligned throughout the process and that influencer and celebrity programs deliver on business results.

+ Measurement and optimization of each activation and across the capability as a whole.

An ideal candidate has prior experience in leading brand activations and in experiential marketing from ideation to execution and management and validated prior in-market results. This person can quickly build trust and rapport, as well as partner across cross-functional teams, externally and internally, to successfully build out programs. This position will work closely with our Partnerships and activation Team, especially as it relates to talent management and influencers selection.

Key characteristics:

+ Able to work under pressure and timelines;

+ Able to change directions quickly and strategically to achieve the same objective in the face of obstacles or change of direction.

+ Excellent attention to detail and communication skills

+ Must be used to work with A-listers and/or athletes and not be starstruck

+ Must be result-driven and thrive in problem-solving

+ Great teammate that maintains a positive attitude and is inspiring.

Responsibilities:

**Leadership:** Provide team with strategic leadership and vision, along with appropriate training, development, and coaching **Creative Development:** Work with external creative agency to create and deliver a unique experiential activations for the Lilly Brand **Collaboration:** Work closely with external agency/partnership partners and internal cross functional partners including Media, Social Media, Privacy, Legal and Regulatory, to deliver campaign assets in a compliant manner. Need to have ability to work within and lead within an IAT agency model. **Asset Management:** Partner closely with teams on campaign development and deliverables keeping track of campaign assets and associated activation elements. **Media Activation:** Partner with media team and apply data to drive brand media activation related campaigns, inclusive but not limited to planning and measurement in collaboration with the media and PR team. A key responsibility of the Senior Director of Marketing is also to optimize work post-launch, based on in-market performance. **Data Driven:** Partner closely with Advanced Analytics and Market Research teams on frameworks, metrics, learning agendas, and the operationalizing deliverables across partnership marketing. **Agency Management** : Lead media agency relationships. Establish expectations (two-way) for client - agency partnership. Establish relationship with agency leads to accomplish customer focused strategy and tactics. Develop action plans as needed based on regular partnership evaluation. **Risk Management** : Ensure compliance with marketing guidelines, policies, and procedures. Maintain good practices across Privacy, IT, Analytics, Legal and Regulatory. **Financial Management:** Instill flawless fundamentals into budget management across team. Responsible for finishing the year withing budget.

Basic Qualifications

+ Bachelor's degree

+ Senior, professional with 10+ years' experience in marketing and/or experiential and activations and/or entertainment marketing partnerships, sponsorships, creative, and/or marketing/media.

+ Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role.

Preferred Qualifications

+ Pharma experience not needed but is a plus

+ Must be highly collaborative in nature and understand how to get things done within a complex, layered organization

+ Able to inspire a team and develop strong marketers. Team player that understands broader vision and can drive to action while keeping the team engaged and motivated.

+ Demonstrated strategic thinking, analytical, and problem-solving skills

+ Self-directed, with strong decision-making skills, strong project management, budget management and prioritization skills.

+ Must have a consistent record in influencing levels above them and outside of their functional area and a service mindset

+ Must be comfortable with change and ambiguity and ability to resolve problems

+ Track record of successfully leading cross-functional teams to deliver results

+ Demonstrated ability to work in a dynamic, rapidly changing environment

+ Inclusive leader with proven ability to respect and work effectively with a team with varied strengths.

+ Strong verbal and written communications skills with high attention to detail

+ Strong problem-solving skills

Other

+ Position based in Indianapolis. Relocation package provided. Up to 25% travel

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is

$150,000 - $220,000

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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