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Parks & Recreation Marketing Manager (Communications Account Manager)

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Parks & Recreation Marketing Manager (Communications Account Manager)

Salary

$73,368.00 - $119,737.00 Annually

Location

Virginia 23510, VA

Job Type

Permanent Full-time

Job Number

13202

Department

Parks & Recreation

Division

Director's Office

Opening Date

06/05/2025

Closing Date

6/15/2025 11:59 PM Eastern

+ Description

+ Benefits

+ Questions

Description

The City of Norfolk Department of Parks and Recreation is seeking a Marketing Manager to develop, implement and manage advertising and marketing initiatives. This position manages overall marketing, public relations, media relations and sales functions for the Department of Parks and Recreation, and coordinates department activities with city-wide initiatives.

The ideal candidate is an effective leader with proven success in developing and executing marketing campaigns, gathering market insights to make data-informed outreach strategies, and generating creative content across multiple media platforms.

The individual is responsible to manage the major division functions within the department including overall management of the department’s Marketing Plan. Provide information about programming, program objectives, resource utilization and program evaluation. This position will be responsible for serving as a liaison to the other bureaus and divisions within Parks and Recreation, as well as serving on various interdepartmental committees, outside agencies, and community groups that support the department-wide vision of improving messaging and communication for Parks and Recreation services.

Department Hiring Salary Range: $73,368 - $84,373

Essential Functions

Essential functions of this position include but are not limited to:

+ Manages marketing requirements by developing and implementing marketing opportunities, meeting with partners, developing and writing timelines and strategies, producing collateral materials, meeting with staff members and reviewing marketing plans.

+ Leads media relation efforts and promotes programs and agendas by addressing inquiries, participating in interviews, writing press releases, creating public announcements, updating the website, drafting the GoodTimes Magazine and coordinating major facility ceremonies.

+ Manages generation of flyers, posters, brochures, advertisements, and social media content.

+ Conducts research to stay current media and promotional trends.

+ Interacts, communicates, and works with individuals, community groups, and committees to promote through communication the interest and developing programming of the department.

+ Serves as the lead customer service coordinator for the department.

+ Serves as the point of contact for the web-based RecTrac data management and registration system.

Education/Experience

Work requires broad knowledge in a general professional or technical field. Knowledge is normally acquired through four years of college resulting in a Bachelor's degree or equivalent from an accredited college or university with a major in Marketing, Public Relations, or closely related field.

Six (6) years' experience in communications or related field, including one (1) year of supervisory experience, or equivalent combination of training and experience.

Additional Information & Requirements

Work Location: 220 Boush Street, Norfolk, VA 23510

Work Hours: Monday -Friday, 8:30AM to 5:00PM

Signing Bonus: This position is eligible for a one-time $5,000 signing bonus for applications received on or after February 22, 2022. The signing bonus will be paid in two (2) increments: $2,500 upon completion of 60 days of employment, and $2,500 upon completion of your probationary period. To receive the signing bonus, you must be an active employee in good standing.

+ Regular full-time and permanent part-time employees may receive paid holidays, vacation and sick leave, employer paid pension plan, basic life insurance, voluntary participation in medical and dental, Section 457 deferred compensation, long-term disability, optional life insurance for self, spouse and children, medical and dependent care reimbursement plans, access to membership in credit union and employer provided parking.

+ Special project/grant employees are generally eligible for the same benefits of regular full-time employees; however, retirement, life insurance and participation in health plans vary depending upon funding and authorization.

+ Temporary/seasonal and part-time employees are generally only eligible for employer provided parking and access to membership in credit union.

+ Retirement

If you are hired October 5, 2010, or after to a position with City of Norfolk Retirement System benefits, you will be required to contribute five percent (5%) of your salary toward your retirement benefit. This will be a pre-tax payroll deduction.

If you are hired January 1, 2022, or after to a position with Virginia Retirement System (VRS) benefits, you will be required to contribute five percent (5%) of your salary toward your retirement benefit. This will be a pre-tax payroll deduction.

+ The Tuition Assistance Program is established to encourage employees toward continued self-development and education. Permanent full-time and permanent part-time classified, unclassified permanent, full-time special projects, and constitutional employees who have completed six months continuous service will be eligible to apply. The applicant’s school of enrollment must be an accredited institution.

NOTE:

The benefits described above are broad generalizations. The specific benefits that an employee may be eligible for are governed by City regulations, as applicable to job type.

Non-City

Positions listed with a job type designation of "Non-City" are not subject to the benefits descriptions above. Refer to the content of the job posting for information regarding these positions.

01

The following Supplemental Questions are specific to the position for which you have applied to assist the hiring manager in screening applications for specific experience being sought. Please be specific in answering these questions as they will be used to evaluate which applications will be given further consideration in the process. Do not answer "see resume" or "see application" as these are not valid answers. Please note that if you are invited to be interviewed by the department, your responses to the following questions may be subject to verification.

+ I understand and will answer the following supplemental questions completely and thoroughly.

02

Please select the highest level of education you have completed.

+ High School Diploma/GED

+ Some College (6 months or more)

+ Vocational/Technical Degree

+ Associate's Degree

+ Bachelor's Degree

+ Master's Degree or higher

03

How many years of experience do you have in Marketing and Communications?

+ Less than 6 years

+ 6-7 years

+ More than 7 years

04

Do you have experience supervising subordinates and working in a team environment?

+ Yes

+ No

05

If yes, briefly describe your experience supervising a group of subordinates in a team environment. Include in your response the number of team members under your supervision. If no, please type N/A

06

Do you have experience working in Marketing and/or Communications for a government entity?

+ Yes

+ No

07

Describe your experience working in Marketing and Communications. Please include all software that you have experience utilizing.

08

Do you have experience in graphic design?

+ Yes

+ No

09

If yes, briefly describe your experience in graphic design. If no, please type N/A

10

Are you a current or previous City of Norfolk employee?

+ Yes - I am a current City of Norfolk Employee

+ Yes - I am a previous City of Norfolk Employee

+ No - I am not a previous or current City of Norfolk employee

11

Please indicate your veteran status. (A copy of your long form DD-214 may be required)

+ I am not a Veteran

+ I am a Veteran

+ I am a Disabled Veteran

12

If you were referred for this position by a current City of Norfolk employee, please provide the employee's full name, department, and job title. If not, please indicate by typing "N/A."

Required Question

Employer

City of Norfolk

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