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Job Description :

ASSOCIATE BRAND MANAGER, SEEDLIP & DNAB

About the function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role:

We have an exciting opportunity to join Diageo’s non-alc business (‘DNAB’ - **D** iageo **N** on-Alcoholic **B** everages), which is one of the fastest growing segments today. In this hybrid role you will be responsible for supporting the Seedlip brand and building the ‘DNAB’ brand as both an internal rallying cry and an external business story.

Role Responsibilities:

1. Drive Day-to-Day Brand Execution for Seedlip (70%)

+ Support development and execution of the annual marketing plan (MBP) for Seedlip in partnership with the Senior Brand Manager to deliver key growth drivers for the brand.

+ Act as day-to-day lead on select brand initiatives, ensuring strong coordination across Creative, Digital, Experiential, and Trade Marketing teams. Manage timelines, deliverables, and key workstreams for respective go-to-market activations and cross-functional campaigns.

+ Own budget tracking and A&P management, ensuring accurate PO processing, forecasting, and reconciliation.

+ Analyze brand performance, gather competitive intelligence, and support reporting efforts to inform strategy and track KPIs.

+ Lead internal comms plan for Seedlip, highlighting key wins and initiatives broadly across marketing and beyond.

+ Build day-to-day relationships with agencies and internal cross-functional partners driving for greatness in creative, communications and commercial planning.

2. Lead Internal & External DNAB Comms and Programming (30%)

+ Support Head of Marketing and Brand Leads on DNAB-wide initiatives, including internal communications, PR/media relations, and corporate brand storytelling.

+ Collaborate with internal Diageo teams (e.g. Inclusion & Diversity, Corporate Relations) to identify and activate internal engagement moments aligned to the DNAB portfolio values and purpose.

+ Support portfolio across brand-in-culture activations and PR efforts, partnering with agency teams to develop programming that builds equity across the entire portfolio.

+ Support portfolio brand integration into key trade marketing and commercial programming with National Accounts and Field Sales teams to support awareness and education of the non-alc category.

+ Contribute to DNAB portfolio positioning and storytelling efforts across customer presentations, internal materials, and partner touchpoints.

+ Become an expert on non-alc trends and drinking culture by delivering ad-hoc consumer insights and reports.

+ Ad-hoc administrative support for marketing team.

Experience/skills required :

+ Minimum 3 years of experience in consumer marketing

+ Experience in data and analytics management and understanding trends

+ Demonstrated capability to be forward-thinking, resourceful and entrepreneurial to create out-of-the-box ideas that can drive disproportionate impact.

+ Strong curiosity and appreciation for what it takes to build high end luxury and long-term brands with consumers

+ Experience leading cross-functional relationships

+ Consumer package goods experience preferred; three-tiered industry and/or alcohol beverage experience

+ Collaborative and cultural leader

+ US experience preferred

Key Functional & Leadership Capabilities:

+ Be an advocate of the DNAB portfolio to drive energy internally and externally for our brands

+ Think out-of-the-box and get excited about testing-and-learning different models and approaches

+ Be scrappy and execution focused – you’ll have the opportunity to drive marketing plans from top to bottom and will be able to lean into several functional areas beyond traditional brand responsibilities. Take this as your opportunity to get a full breadth of experiences.

+ Be able to manage multiple projects effectively, prioritize and aim to action in a timely manner.

+ Be comfortable / proficient with data manipulation and analysis

+ Be performance motivated and become a commercial expert

+ Effectively manage budgets in an organized manner

+ Maintain positive outlook amidst challenges and effectively problem-solve and make decisions

+ Demonstrate personal accountability for great integrated performance

**Flexible Working Statement** :

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Chicago North Office

Job Posting Start Date :

2025-06-05

Salary Range:

Minimum Salary:

$93150

Maximum Salary:

$155250

_At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others._** **_(Benefits/perks_** **_listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location._

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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