• Head of Copy

    Abbott (Alameda, CA)


    Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

    Job Title

     

    Head of Copy

     

    Working at Abbott

     

    At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

     

    + Career development with an international company where you can grow the career you dream of.

    + Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

    + An excellent retirement savings plan with a high employer contribution

    + Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree.

    + A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

    + A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

     

    The Opportunity

     

    This position works out of our Alameda, CA office in the Lingo Division.

     

    The Head of Copy at Lingo will define and drive the voice of our brand. This is a role for a creative leader who thinks like a strategist, inspires as a storyteller, and uncomplicates ideas through words. They bring exceptional creative thought leadership and writing expertise to lead a team of copywriters, elevating the level of craft and impact across all our work. They approach every brief with fresh eyes. Avoiding familiar solutions, they’ll create and inspire work that is distinctive and effective by distilling complex ideas into effortlessly clear, compelling and culturally relevant copy.

    What You’ll Work On

    + Lead team of copywriters to craft copy that drives the adoption of Lingo across brand, content, and marketing touchpoints, including advertising, performance, web, CRM, blog, educational content, events and social media

    + Refine and expand the Lingo brand story, tone of voice, and brand guidelines. Develop detailed copy guidelines and channel-specific reference documents

    + Collaborate closely with cross-functional business partners to develop a content and messaging strategy across all channels and touchpoints

    + Partner with designers to develop compelling, innovative concepts that reflect the brand voice while considering stakeholder feedback and requirements

    + Inspire and embrace challenges and new ways of thinking

    + Edit and proofread to ensure high editorial standards are met across all content

    + Promote brand consistency across all company communications

    Required Qualifications

    + 8+ years of combined in-house and agency copywriting experience

    + A compelling portfolio of work that demonstrates high quality copywriting, clever headlines, and concepting experience within a variety of advertising campaigns and digital content

    + Expertise in writing thought-provoking headlines, film scripts and UX content for websites and apps

    + Experience building and leading creative or copywriting teams

    + A combination of strategic, conceptual and storytelling skills

    + Excellent writing, grammar and proofreading skills

    + A collaborative spirit, excellent communication and interpersonal skills

    + Excellent time-management, organizational skills, and attention to detail

    + A collaborative, optimistic, motivated, and empathetic personality

    + Ability to untangle complexity into clear, concise and engaging copy

    + A drive to break boundaries and craft the best ideas in the world of their kind

    + Fearlessly creative and relentlessly attentive to detail

    Preferred Qualifications

    + Bachelor’s degree in a related field is preferred.

    + A Master’s degree is a plus.

    + Familiarity with the health tech industry is a plus

    **Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:** www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)

     

    Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

     

    Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott , and on Twitter @AbbottNews.

     

    The base pay for this position is $128,000.00 – $256,000.00. In specific locations, the pay range may vary from the range posted.

     

    An Equal Opportunity Employer

     

    Abbot welcomes and encourages diversity in our workforce.

     

    We provide reasonable accommodation to qualified individuals with disabilities.

     

    To request accommodation, please call 224-667-4913 or email [email protected]