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Job Description

_Strengthening and empowering all of the communities we serve._

**Advance Local** is looking for a **Social Affiliate Brand Builder** to build a rich presence across social media platforms for our newly developed commerce brand. This position will develop, launch and test new, socially-native brands that drive affiliate revenue and help enable local newsrooms to replicate this success through the sharing of best practices and ongoing support.

The base salary range for this position is $70,000 - $75,000.

What you'll be doing:

+ Identifiy high-potential product categories by focusing on social media trends and consumer behavior

+ Develop unique social identities and create brand guidelines to ensure consistent messaging and visual representation

+ Manage brand presence across social media platforms and optimize brand profiles to build reach, adapting strategies and content based on data analysis and market trends

+ Develop and oversee the creation of high-quality, engaging and platform-specific content, experimenting with different styles to optimize engagement and revenue

+ Develop an affiliate network to create content optimized for target audiences

+ Track and analyze key performance indicators to identify successful content formats and social media tactics to pinpoint areas for improvement and

+ Experiment with new content formats to optimize performance and maximize revenue

+ Develop guidelines that outline successful strategies for social-first affiliate marketing

+ Develop templates, tools, resources and training that streamline the implementation of social affiliate strategies in local newsrooms, working with them to tailor these models to their unique markets and content

+ Work closely with broader affiliate revenue team to align strategies with overall revenue goals

+ Coordinate with editorial teams to identify opportunities for integrations that align with content calendar and audience interest while maintaining editorial integrity

Our ideal candidate will have the following:

+ At least five years of experience working in social media

+ Deep understanding of social media platforms, trends and best practices

+ Proven ability to create engaging and effective social media content across various platforms

+ Strong understanding of affiliate marketing principles, strategies and best practices

+ Excellent communication, presentation and training skills

+ Ability to analyze data, draw actionable insights, and make data-driven decisions

+ Exceptional project management, organizational, and time-management skills

+ Ability to think creatively and solve problems, with a passion for innovation

+ Knowledge of the digital media landscape and the evolving role of social media in commerce

+ Ability to work independently and collaboratively in a fast-paced environment

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Red Clay Media, Search Optics, Subtext, Lonestar Live.

_Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law._

_If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information._

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.