"Alerted.org

Job Description

Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.

Primary Responsibilities:

A key member of the Customer Agile Team, responsible for applying the SCRUM framework and AGILE principles to develop the digital marketing channel engagement strategy for their assigned brand (will train on AGILE).

+ Work closely with internal and external stakeholders (third-party channel vendors) and agency media partners to communicate the engagement strategy, build media/activation plans and ensure proper implementation. Owns media plan and optimizations.

+ In addition to setting digital activation strategy, work with marketing to understand their higher-level objectives and key results on a quarterly basis and build and/or optimize engagement plans to best meet brand marketing goals.

+ Owns measurement plan, Works with internal partners in the identification of proper KPIs, and the digital engagement measurement strategy & plan.

+ Depending on the analytics necessary to deliver on the plan, this individual is responsible to either work directly within systems/tools to pull or analyze the data or work with support groups to have those reports and insights provided.

+ Perform in-depth analyses of consumer level engagement and other data sets across several channels to discover insights and make recommendations and decisions about channel and tactical choices, both in-flight and for next campaign.

+ Oversee up to two digital engagement teams (with support of second engagement architect on second DET).

+ Communicate the media analytics & measurement plan to ensure that assets, partners, and systems are in place upstream in order deliver the necessary data to measure plan.

+ Participate in the Architect Chapter and “Community of Practice” to share learnings and best practices.

+ Identify opportunities to improve processes & tools and champion the change to help the organization continue to evolve and transform.

Education Minimum Requirements:

+ Required: Bachelor's degree (BA/BS)

Required Experience and Skills:

+ Minimum of seven (7) years multi-channel marketing and digital media (HCP and/or Consumer) campaign development experience with an emphasis on both using data and digital media strategy, to optimize overall customer experience to drive business results.

+ Passion for data and analytics. Strong ability to mine for insights and deliver implications and socialize key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making.

+ Strong knowledge of marketing fundamentals and ability to align marketing strategy and customer behavior change objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence).

+ Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels.

+ Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences.

+ Innovative mindset with affinity toward experimentation and appropriate risk taking.

+ Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach.

+ Able to work effectively in a close team environment, resolve conflict independently and collaborate with others to drive team successes.

+ Well-rounded skill set that demonstrates ability to think at high strategic levels, build media/engagement plans, set measurement and optimization plans, and make data-based recommendations for enhancements and innovations.

+ As needed, ability to manage additional digital media related responsibilities for Architect Chapter.

+ As needed, ability to manage direct report/contractors now, or in the future (depends on team and assignment).

+ As needed, ability to think and manage at brand franchise or portfolio level, overseeing two digital engagement teams and prioritizing key initiatives/plans to drive franchise level results (with support on second team).

Preferred Experience and Skills:

+ Experience within Pharmaceutical or other regulated industry.

+ Experience with advanced marketing capabilities (i.e., marketing automation, campaign management, analytics platforms, sales force tools, call center capabilities, recommendation engines, etc.).

+ Experience with Agile Team methodology.

+ Understanding of compliance-related concepts that govern pharmaceutical marketing and sales activities.

Work Location:

Hybrid work arrangement. 3 days per week in Upper Gwynedd, PA office required.

Current Employees apply HERE (https://wd5.myworkday.com/msd/d/task/1422$6687.htmld)

Current Contingent Workers apply HERE (https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here (https://survey.sogosurvey.com/r/aCdfqL) if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRights\_10\_20.pdf)

EEOC GINA Supplement​

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts (https://www.msdprivacy.com/us/en/CCPA-notice/)

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$139,600.00 - $219,700.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

**San Francisco Residents Only:** We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

**Los Angeles Residents Only:** We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

NA

Required Skills:

Agile Methodology, Brand Marketing, Campaign Management, Channel Partner Marketing, Cross-Functional Leadership, Customer Engagement, Digital Marketing, Omnichannel Marketing

Preferred Skills:

Job Posting End Date:

06/14/2025

*A job posting is effective until 11:59:59PM on the day** **BEFORE** **the listed job posting end date. Please ensure you apply to a job posting no later than the day** **BEFORE** **the job posting end date.

**Requisition ID:** R351795