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What We Need:

The Marketing Automation Specialist will be responsible for developing the email and marketing automation strategy to drive demand for multiple brands within our business. You will be the subject matter expert on marketing automation to define the role it plays within our digital customer experience. You will also manage the day-to-day implementation to support the company’s business and growth objectives. The Marketing Automation Specialist will define, build, and manage a marketing automation program for inbound and outbound demand generation that connects with our various targets and cultivates relationships with the database for the purpose of conversion and generating revenue. Come join our team!

What You'll Be Doing:

+ Develop and execute an email strategy, including goals and success metrics, to support business objectives and drive engagement.

+ Manage the end-to-end segmentation and automation of email campaigns, from initiating new emails to building, testing, deploying, and reporting for all email streams, including marketing campaigns, lifecycle campaigns, re-engagement, and transactional emails.

+ Collaborate with brand managers to define communication goals, audience segmentation and content.

+ Prepare monthly analytics reports to measure performance and continuously evolve our digital marketing programs based on findings and new opportunities.

+ Coordinate Salesforce campaigns, lead flow and imports, reports, and dashboards.

+ Coordinate updates to transaction email templates and work with the corporate IT team for system integration changes, as needed

+ Identify and recommend email industry best practices and trends

+ Present marketing automation strategy to stakeholders and regularly communicate results

+ Responsible for all email analytics ranging from email performance, year over year comparisons, and conversion analysis across all campaigns.

+ Manage the prospect database and explore new methods for list growth.

+ Ensure compliance with spam and privacy laws in various regions.

What You Will Need To Be Successful:

+ Bachelor's degree in Marketing, Business Administration, or related field.

+ Two (2) years of hands-on experience with managing email, marketing automation and/or CRM platforms (HubSpot, Klaviyo, Salesforce, etc.)

+ Exceptional analytical, quantitative, problem-solving, and critical thinking skills

+ Experience with data segmentation, strong Excel skills, email analytics

+ Solid understanding of email best practices (A/B testing, QA, design, flow, permissions)

+ Project management skills to manage calendars, creative and data needs and tight deadlines

+ Certification on a marketing automation platform (preferably HubSpot)

+ B2B direct marketing experience (e-mail, social, content, website)

+ Salesforce.com experience with campaigns and leads management

+ Experience with marketing survey and PR software, and project management tools

#LI-NE1

About Us: Who we are:When hospitals, schools, hotels, and even music festivals need to identify the people coming through their doors, they rely on PDC's expertise and solutions. As part of Brady Corporation's global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. PDC's breadth of products, from patient identification to music festival wristbands, are an integral part of Brady's identification solutions. But PDC's products and solutions are just one element of the Brady story. From the depths of the ocean to outer space, from the factory floor to the delivery room - Brady is just about everywhere you look. Companies around the world trust us because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com. Why work at Brady:A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. And as a member of the PDC team, you'll get to represent a company with unique brand recognition across several industries. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

Our Benefits:

+ Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision

+ Generous 401(k) with company match

+ Paid time off and holidays

+ Opportunity to participate in incentive programs for all full-time employees

+ Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance

+ Education reimbursement opportunities

+ Scholarship program for children of Brady employees

+ A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities

+ Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)

+ Dress-for-your-day dress code

+ Charitable contributions matched through Brady's Matching Gift program