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Director, Media Technology
- Publicis Groupe (Philadelphia, PA)
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Company description
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Overview
The Media Technology Director is responsible for evaluating and applying new technologies to develop media implementation and optimization strategies. Additionally, they oversee staffing and process development within the agency's department.
This a hybrid role requiring 3 days in office.
Responsibilities
+ Identify potential risks, problem solve, and create efficiencies
+ Expertise in MS Office Suite and project management
+ Advanced knowledge of all media categories
+ Intermediate familiarity with key market players
+ Ensure adherence to best practices for brands regarding researching, discussing, and analyzing new technology
+ Responsible for seamless implementation of new systems and processes
+ Relate consumer insights to technology usage (mobile apps, different types of targeting, non-standard media, etc.)
+ Foresee strategy and activation of selling and implementation (scope, staffing, etc.) through technology solution
+ Identify potential need for proprietary technology(also determine if it's an agency investment vs. paid by the client)
+ Identified as a leader in developing or overseeing clear, impactful strategies
+ Develop Media Technology team
+ Serve as a resource to Product Managers for technology vendors
+ Identify opportunities for process and team expansion
+ Share learnings across clients and teams
+ Foster a team environment focused on issue resolution and professionalism
Client Relationship
+ Own client and procurement relationships
+ Collaborate with clients to improve process and efficiencies
+ Advocate for adoption of new technologies and strategies
+ Proficient in presenting and leading large groups
+ Predict client expectations and opportunities for scope increase
+ Understanding of industry impacts (GDPR, CCPA, CPRA)
+ Knowledge of mar-tech and ad-tech stack for data privacy
Qualifications
+ Passion for technology
+ Strong interpersonal skills
+ Exhibits integrity, trust, and self-development
+ Adherence to agency procedures
+ Desire to help others grow in their career through mentorship and feedback
+ Capacity to work within ambiguous growth opportunities (owned projects, new business, etc.)
+ Established experience in ad technology platforms - Google (CM360, DV360, SA360), DoubleVerify, IAS, Innovid, Prisma
+ Ability to interface with all staff levels across the agency and clients
+ Bachelor’s degree required
+ Previous people management required
+ 6-7+ years’ experience in ad ops or media required
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .
Compensation Range: $95,950- $137,865. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be7/06/2025.
All your information will be kept confidential according to EEO guidelines.
\#AS-10
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