• Senior Web Content Specialist

    Cook Medical (Bloomington, IN)


    Overview

     

    Are you passionate about crafting digital experiences that resonate with global audiences? Join our dynamic marketing team as a Senior Web Content Specialist and help shape the voice of our brand online. In this role, you’ll collaborate with cross-functional teams to develop and optimize web content that aligns with our brand strategy, enhances user experience, and drives engagement across customer journeys.

    Responsibilities

    + Develop and update web content using the global web content strategy to engage customers and site visitors.

    + Collaborate with stakeholders, creatives, and SMEs to ensure content aligns with brand, UX, and customer journey goals.

    + Plan SEO strategies including keyword research and metadata integration.

    + Guide marketing teams on content best practices and ensure consistency across platforms.

    + Monitor analytics dashboards and recommend content improvements to boost traffic and engagement.

    + Ensure compliance with legal, regulatory, and brand guidelines.

    + Participate in creative brainstorming, project planning, and feedback loops.

    + Provide coaching or training to team members and contribute to process improvements.

    + Manage multiple projects with limited supervision while maintaining high quality and productivity.

    Qualifications

    + Bachelor’s degree in English, Journalism, Communications, Media, Marketing, or a related field.

    + Minimum 5 years of experience developing digital web content in a fast-paced, results-driven environment.

    + Strong writing and editing skills with attention to grammar, detail, and brand voice.

    + Experience collaborating with UX designers and digital marketers.

    + Knowledge of SEO, analytics, and digital marketing strategies.

    + Familiarity with regulated industries and adapting content to meet compliance standards.

    + Experience with WordPress or similar CMS platforms is a plus.

    + Excellent organizational, communication, and problem-solving skills.

    + Ability to work independently and collaboratively across departments.

     

    Requisition ID2025-16744

     

    Posting Date3 days ago(6/4/2025 9:17 AM)

     

    Job Location(s)Bloomington IN United States

     

    Job LocationsUS-IN-Bloomington

     

    Position TypeFull Time

     

    CompanyCook Inc - Bloomington

     

    CategoryMarketing