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Assistant Manager, Marketing - Garnier Hair

New York, NY, New York

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Permanent

New York

New York, NY

Marketing

Full - Time

21-May-2025

Assistant Manager, Marketing - Garnier Hair

Job: Assistant Manager, Marketing - Garnier Hair

Position type: Permanent

Employment type: Full - Time

Country/Region: USA

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

Overview:

This position is primarily responsible for developing innovative strategies and go-to-market plans for the Garnier haircare business, uncovering deep consumer insights and identifying untapped growth opportunities to accelerate the total brand. They will compile informed consumer insights from qualitative and quantitative sources (Nielsen, Power BI, HH Panel, CMI and Cat Dev reports...) and work closely with Omni Shopper, CAL, BE, and BBD teams to develop and execute creative tactical support plans. Influences DMI (Global Team) on consumer insights, market drivers and local trends to develop a winning future innovation plan.

Other responsibilities include but are not limited to performing business & competitive analyses, forecasting (in partnership with Demand Planning), preparing presentations for internal and external meetings, and leading transversal / “new frontier” projects. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth on a high potential business within an iconic brand.

Job Responsibilities:

Business Ownership

+ Track weekly sales (including category performance, top competitors and brand drivers / drainers) and provide key highlights, challenges/risks and opportunities

+ Monitor reviews and ratings and consumer sentiment through social listening to report back learnings and insights

+ Track trends that impact the haircare category and translate into insights

+ Understand and manage consumption forecast, in partnership with Demand Planning

Strategy & Planning

+ Drive the research, analysis, category trends and insights to develop short and long term strategy

+ Showcase out of the box thinking to drive breakthrough marketing plans

+ Own internal sell in of strategy + plans to key stakeholders and cross functional teams

+ Collaborate with cross functional teams to develop and execute tactical support plans

+ GTMK support for BBD and sales teams

Financial Tracking :

+ Working knowledge of Consumption, Gross Sales, Net Sales, Gross Margin and Profit.

+ Help manage production budget if leading a project that requires funding, including ownership of PO creation

Transversal projects

+ Identify new frontier opportunities for the brand; for example, new media platforms or innovation concepts to explore

+ SHOP main point of contact

JOB REQUIREMENTS

Education/Experience:

+ Bachelor’s Degree required

+ 2-3 years professional work experience

+ Operational Marketing experience preferred

Competencies/Skills:

+ Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator

+ Market Research: ability to read and interpret research data

+ PC Proficiency (Microsoft Suite)

+ Information & Data management

+ Rigorous quantitative data analysis skills

+ Meticulous attention to detail

+ Prioritization & Organization Skills

+ Strong Interpersonal Skills (written and oral)

+ Strong appreciation for our business / sensitivity to métier

+ Must be professional and energetic with a positive attitude

+ Strong collaborator across business functions

+ Ability to deliver projects from conception to final execution

+ Strong project management skills

+ Critical thinking and problem-solving skills, rigorous quantitative data analysis and insight

+ Agility & Flexibility: Demonstration of performance under rapidly-changing circumstances, tight deadlines, openness to adapt to changing dynamics

Additional Benefits Information As Follows:

+ Salary Range: $90,100 - $101,340 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

+ Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

+ Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

+ Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

+ Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

+ Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

+ Employee Resource Groups (Think Tanks and Innovation Squads)

+ Access to Mental Health & Wellness Programs

Don’t meet every single requirement?  At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected] . If you need assistance to accommodate a disability, you may request an accommodation at any time.

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