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Director, Global Social, Content & A&I, essie DMI

Jersey City, NJ, New Jersey

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Permanent

New Jersey

Jersey City, NJ

Digital

Full - Time

03-Jun-2025

Hello, we’re L’Oréal,

We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

+ As the Director, Social, Content & A&I for essie, you'll be a key player in bringing the brand's global vision to life through impactful consumer touchpoints. Reporting to the Global Brand Engagement Lead, you'll lead the team responsible for creating engaging content, developing and executing social media and influencer strategies, and managing PR and advocacy programs. This role is based in Jersey City, NJ (initially) with a future relocation to our New York office (timing to be confirmed). You'll be a creative storyteller with a passion for color and a data-driven approach to content marketing.

+ Advocacy & Influencer (A&I) Strategy: Lead the development and execution of global A&I strategies, identifying and cultivating relationships with key influencers (manicurrists, social media personalities, etc.). Manage talent negotiations, briefs, and program execution for both in-person and digital initiatives. Ensure alignment between global and local A&I programs. Provide comprehensive reporting and influencer tracking. Lead global events and manage influencer relations for brand filming.

+ Social Media & Content Strategy: Develop and evolve essie's global social media strategy, leveraging consumer insights and brand equity. Create high-quality, engaging social content that drives trends and fosters strong community engagement. Manage agency partners and lead digital content shoots. Collaborate with local market leads to ensure global program amplification. Stay abreast of digital trends and innovations in the nail category. Manage and create the global Instagram calendar and content.

+ Cross-functional Collaboration: Work collaboratively with Marketing, eCommerce, Product Development, and International Business teams to ensure fully integrated programs that support key business objectives.

We Are Looking For

+ We're seeking a highly creative and results-oriented marketing leader with a passion for the beauty industry and a proven track record of success in social media, content creation, and influencer marketing.

+ Digital Marketing Expertise: 6+ years of experience in digital marketing, content creation, influencer management, and social media strategy and activation, preferably within the beauty or fashion industries. Proven ability to drive insights and results.

+ Strategic Thinking & Creativity: A big-picture thinker with exceptional storytelling abilities and a keen eye for visual aesthetics. Deep understanding of current trends and the ever-evolving social and influencer landscape.

+ Relationship Management: Proven ability to build and maintain strong relationships with influencers and agency partners.

+ Project Management: Experience managing multiple projects simultaneously, working with vendors, managing budgets, and leading junior team members.

+ Data-Driven Approach: Ability to leverage data and analytics to inform strategic decisions and measure campaign performance. Experience with social listening and analytics tools (e.g., NetBase, Rival IQ, Sprinklr, Traackr) is a plus.

+ Communication: Excellent written and verbal communication skills.

+ L'Oréal Competencies: Demonstrated proficiency in Leadership, Entrepreneurial Management, Achievement, and Innovation. Strong understanding of the essie brand and the professional beauty industry.

What’s In It For You

A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)

Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal

An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!

A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

At L'Oréal, we're committed to innovation and progress. We foster excellence, empower talented individuals, and lead the way in the beauty industry. As the world's #1 beauty company, we're on a transformative journey, embracing sustainability, digital innovation, and societal progress. We're dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

In the L'Oréal Consumer Products Division, our mission is to democratize the best of beauty, making it accessible to all while upholding sustainability. We house world-leading brands like L'Oréal Paris, Maybelline New York, Garnier, and NYX Professional Makeup. The CPD division is L'Oréal's largest, with 30,000 employees worldwide.

Your Future Team

Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

What We Are Looking For:

Required Qualifications: See "We Are Looking For" section above.

Salary Range: $138,500 – $200,400 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level.)