• Advertising and Analytics Specialist - (Augusta…

    Textron (Augusta, GA)


    Advertising and Analytics Specialist \- \(Augusta or Metro Atlanta\)

    Description

    Textron Specialized Vehicles Inc\. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, professional turf\-care equipment, and ground support equipment\. Textron Specialized Vehicles markets products under several different brands\. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves\.

    Responsibilities:

    * Conduct training sessions and provide informational support to the sales team and courses on advertising strategies and tools\.

    * Manage day\-to\-day communications with third\-party vendors and partners to ensure seamless execution of advertising campaigns\.

    * Monitor, analyze, and report on the performance of advertising campaigns\. Provide insights and recommendations to optimize campaign effectiveness\.

    * Oversee the management of the advertising portal, ensuring it meets the needs of internal teams and external partners\.

    * Work closely with the content and brand teams to ensure advertising content aligns with overall brand strategy\.

    * Stay updated on trends, tools, and applications in the paid media environment and apply this knowledge to

     

    improve advertising strategies\.

     

    * Assist in managing media and advertising budgets, ensuring efficient allocation of resources

    Qualifications

    Education: Bachelor's degree in marketing required, with a concentration in digital marketing or media preferred\.

     

    Years of Experience: 3 or more years of experience required

     

    Software Knowledge: Knowledge of Salesforce CRM platform, Google Analytics, data visualization experience,

     

    Microsoft Office\.

     

    EEO Statement

     

    Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of race, color, religion, age, national origin, military status, veteran status, disability, sex \(including pregnancy and sexual orientation\), genetic information or any other characteristic protected by law\.

     

    **Recruiting Company:** Textron Specialized Vehicles

    **Primary Location:** US-Georgia-Augusta

    **Job Function:** Marketing

    **Schedule:** Full-time

    **Job Level:** Individual Contributor

    **Job Type:** Standard

    **Shift:** First Shift

    **Relocation:** Available

    **Job Posting:** 05/22/2025, 2:49:33 PM

    **Job Number:** 332747