"Alerted.org

Sr. Manager, Market Research

Location:

Providence, RI, US, 02903

Requisition ID: 16798

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com (https://c212.net/c/link/?t=0&l=en&o=3466342-1&h=1955860405&u=https%3A%2F%2Fwww.igt.com%2F&a=www.igt.com) .

Summary

The Global Market Research & Insights team plays a pivotal role within IGT, supporting numerous internal functions and engaging directly with customers—particularly in the B2B space within the US market. This high-profile position drives success by focusing on three key areas:

1. **Market Research Execution:** Coordinate and deliver actionable insights from the US market research program.

2. **Customer Engagement:** Deliver contractual market research programs to lottery customers, building strong relationships and positioning IGT as an industry thought leader.

3. **Internal Support:** Provide tailored market research insights to sales and business development teams at jurisdictional levels.

Responsibilities

This position plays a critical role in driving market research excellence across internal teams and lottery customers, ensuring comprehensive insights inform business decisions. The Senior Manager will lead the development and execution of high-quality, impactful research projects that shape product strategy, customer engagement, and industry positioning. Working closely with the Senior Director of Global Market Insights and counterparts in Italy and iLottery, this role fosters a cohesive, data-driven approach to global market intelligence.

With a strategic research mindset, this role oversees vendor management, advanced research methodologies, survey design, and deep data analysis, ensuring IGT remains a market leader in insights-driven decision-making. Additionally, the Senior Manager will maintain a database of secondary market resources, integrating industry insights to enhance strategic planning. A continuous improvement mindset and a focus on technological innovation are essential to optimizing research processes and outputs.

1. **Market Research Leadership:**

2. Manage and mentor the US Market Research team, fostering a culture of data-driven innovation and excellence.

3. **Strategic Stakeholder Collaboration:**

4. Build strong relationships across Sales, Product Management, Marketing, and Business Development, ensuring market research aligns with business needs.

5. Guide internal teams on best practices for leveraging market insights in decision-making.

6. **Comprehensive Research Execution:**

7. Lead primary and secondary market research to drive informed decision-making in product development, game strategy, marketing communications, and executive initiatives.

8. Conduct deep market analyses to identify trends, competitor strategies, and emerging opportunities.

9. **Research Technology & Tools:**

10. Innovate research methodologies to increase efficiency and depth of findings.

11. **Customer & Industry Insights:**

12. Manage end-to-end customer research projects, leading impactful presentations to lottery stakeholders.

13. Organize and facilitate the annual Marketing Insights Workshop, providing key research-driven strategies to B2B customers and industry partners.

14. **Vendor & Partnership Management:**

15. Develop and maintain strong relationships with research vendors, ensuring high-quality results and cost-effective methodologies.

16. **Knowledge Dissemination & Internal Education:**

17. Lead monthly departmental meetings to share findings and success stories, promoting an insights-driven culture across teams.

18. **Continuous Improvement & Market Innovation:**

19. Implement best practices for research processes, continuously refining methodologies for greater accuracy and efficiency.

20. **Budget Oversight & Strategic Planning:**

+ Develop and monitor the annual US market research budget, ensuring alignment with business and financial objectives.

Qualifications

Key Skills:

+ Expertise in market research methodologies and techniques, with lottery industry knowledge preferred.

+ Proven ability to turn complex data into actionable insights and recommendations.

+ Exceptional communication and stakeholder management skills.

+ Strong project management, time management, and multitasking abilities.

+ Self-motivated, team-oriented, and adept at problem-solving under pressure.

+ Keen interest in leveraging technology to drive process improvement.

Qualifications & Experience:

+ Bachelor’s degree in Business, Marketing, Communications, or related field (Master’s preferred).

+ 8 years of experience in market research

+ Demonstrated leadership experience managing high-performing teams.

Keys to Success

+ Building collaborative relationships

+ Decision making

+ Drive results

+ Foster innovation

+ Personal energy

+ Self-leadership

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_IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted._

_At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $90,746 - $200,000. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable._

_Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses . In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements._

_All IGT employees have a role in information security. Annual training will be assigned and required as appropriate._

_IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit_ _www.igt.com_ _._