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Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

The Director, Investment + Insights and Optimizations directly supports the Owned & Operated team for a leading Entertainment client. They will function as an extension of the client team and be fully integrated into the day-to-day work at the client. They will report to the client O&O team VP In addition, they will work closely with the Starcom account team.

The Director works in a variety of data platforms and understands the client’s database systems, data needs, and workflows to monitor data quality, diagnose issues, and improve process efficiency. The client has a sophisticated and detailed process for allocating and optimizing their O&O inventory across Linear, Digital Video & Display properties. They own and manage several tech systems to allocate this inventory across their four business units (US Networks, Streaming, Theatricals & Gaming). The ability to problem solve and work well with various internal agency and external client teams is a critical aspect of this role.

This role provides the opportunity to work on-site, directly with the client where you will create and maintain processes to ensure the marketing and operations supporting the O&O side of the business maintains a high integrity from planning through the end of the campaign.

Responsibilities

+ Drive day-to-day research efforts while contributing to larger cross-brand learning roadmaps

+ Lead response to client questions, creating client-ready presentations and presenting at meetings with VP/Directors, Demand Generation teams and clients/partners across various disciplines

+ Lead agency collaboration on client MMM work including coordinating data collection and supporting interpretation & application of the results

+ Responsible for the overall application of agency tools to define category, consumer, brand and competitive landscapes, continually educating internal and external partners on ways to leverage them

+ Synthesize client data, syndicated data, agency, and industry knowledge to communicate opportunities, learnings, and recommendations with authority and credibility

+ Apply insights toward media and communications plans working closely with strategy teams

+ Support measurement execution focused on brand health, consumer behavior and advertising, media, and partnership effectiveness

+ Evaluate new and current data partners and new approaches to ensure agency solutions are cutting edge

+ Collaborate with client and vendor research, insights and analytics teams to understand gaps, contributing to strategic learning agendas on answering business goals and challenges

+ Proactively educate internal and external clients on research, tools, and approaches

+ Execute, manage, and deliver best-in-class business and competitive intelligence and insight analysis and reporting to inform communication strategy

+ Own the pre-planning research deliverable for flagship campaigns, focusing in on the competitive landscape, audience trends, brand needs that collectively provide the foundation for strategic planning

+ Drive the team’s development of target audience profiles using a mix of syndicated and client data and build alignment of audiences between client segmentation work, strategic media targets and addressable targeting

+ Lead media, brand, and consumer research that yields unique insights to inform clients when budget setting on new product launches, integrating inputs across teams and partners into large-scale presentations

+ Provide competitive analysis including recurring reports and ad hoc analyses, keeping a pulse on new approaches to competitive monitoring and how to leverage the best-in-class sources available

Qualifications

+ Educational background in information systems management, statistics, computer science, economics, or business

+ Bachelor’s degree or higher preferred, ideally in marketing, advertising, business, engineering, statistics, economics, sociology, or related field

+ 7+ years in competitive media and marketing research, consumer insights, business consulting, or digital advertising research/analytics/ insight with progressing responsibilities

+ Excellent project management, organization, leadership, presentation and communication skills

+ Strong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model results

+ Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers

+ Familiarity with syndicated and audience data tools, able to work with and share survey-based data

+ Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace

+ Proficiency in database management

+ A team player with proven ability to work well with others, acting both resourceful and collaborative

+ Excellent verbal and written communication skills

+ Self-motivated, hardworking and dedicated; commitment to continual learning and a curious mindset

+ Proven aptitude to be analytical and detail oriented

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

+ Paid Family Care for parents and caregivers for 12 weeks or more

+ Monetary assistance and support for Adoption, Surrogacy and Fertility

+ Monetary assistance and support for pet adoption

+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

+ Tuition Assistance

+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

+ Matching Gifts programs

+ Flexible working arrangements

+ 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

+ Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $132,715 - $208,840 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/1/2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.