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Position Summary...

As the Senior Marketing Manager – Spark Driver Growth, you will lead the development and execution of comprehensive marketing strategies to acquire & retain new drivers for Walmart’s Spark Driver program. You will partner closely with Walmart’s last mile delivery team to understand their growth goals & priorities and develop actionable strategies to fuel the program. You will be an analytical, data-driven marketer with proven experience driving growth through various marketing channels including digital media, affiliate partners, CRM, partnerships, etc. This is a great opportunity for a motivated, self-starter who can operate autonomously and is excited to make an impact on an important priority for Walmart.

What you'll do...

+ **Develop and implement omnichannel marketing strategies** to acquire & retain new drivers for the Spark Driver platform, meeting business goals. Lead end-to-end marketing planning from strategy & concept, through production, implementation, delivery, reporting & optimization.

+ **Lead large-scale change initiatives,** aligning them with Walmart’s last mile delivery team goals, and build relationships with senior leadership to ensure successful adoption and integration of new marketing strategies and channels.

+ **Oversee the development and execution of marketing campaigns across various channels,** including digital marketing, affiliate marketing, and potentially physical store initiatives.

+ **Manage relationships with agencies and advertising vendors,** ensuring alignment with brand standards and strategic objectives.

+ **Develop engaging and relevant content and campaigns** for various channels, ensuring consistency and alignment with brand messaging.

+ **Track and analyze the performance of marketing campaigns** across all channels, providing data-driven insights to optimize marketing budget allocation.

+ **Develop testing strategies (A/B and multivariate tests)** in partnership with Marketing Analytics team to continually optimize all areas of the program, including identifying opportunities to better understand our member segments and their behaviors across the customer lifecycle.

+ **Partner with Product and Engineering teams** to run discovery on new functionality and share out data requirements for marketing needs while prioritizing initiatives based on business objectives.

What We're Looking For

+ 5+ years of experience in marketing strategy, product marketing, or growth marketing roles, preferably with a focus on customer or workforce acquisition in high-scale consumer platforms, marketplace services, or the gig economy (e.g., rideshare, delivery, on-demand services).

+ Strong strategic and operational skills—able to define high-level strategies while also managing campaign execution and testing frameworks hands-on.

+ Proven success designing and executing data-driven growth strategies across digital media, affiliate networks, CRM, partnerships, etc.

+ Expertise in full-funnel marketing & channel optimization—with a keen understanding of customer journeys & behaviors, conversion dynamics, and ROI metrics.

+ Skilled at leading across cross-functional teams and influencing senior stakeholders across Product, Analytics, Engineering, and Ops.

+ Experience managing agency relationships and external vendors while ensuring alignment with internal brand and growth objectives.

+ Strong analytical mindset with experience working closely with marketing analytics teams to build dashboards, interpret results, and optimize budgets.

+ Ability to design experimentation roadmaps (e.g., A/B, multivariate tests) and synthesize insights for iterative performance improvements.

+ Familiarity with emerging mar tech, ad tech, and automation tools, and a passion for continuous learning in a fast-paced environment.

+ Excellent communication and storytelling skills

+ A motivated self-starter with a customer-centric mindset and bias toward action.

+ Bachelor's degree in marketing, Business, or related field; MBA a plus.

About Walmart Marketing

Named _Ad Age’s Marketer of the Year_ in 2022, you’d join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.

This role sits within the Enterprise Product Marketing Team, a talented team of marketers who lead brand, growth, & GTM planning for Walmart’s products & services. Their product portfolio includes Walmart+, Walmart Business, Walmart’s Mobile App, Spark Driver, & new & emerging customer value propositions for Walmart.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices .

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart (https://bit.ly/3iOOb1J) .

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The annual salary range for this position is $90,000.00-$180,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._

Masters: Business Administration

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.