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Email Marketing Specialist
- TEKsystems (Oldsmar, FL)
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Description
MarineMax is looking for a sharp and innovative Email Marketing Specialist who is passionate about all things email marketing. As the Email Marketing Specialist, you will create and deploy emails, including building emails from templates and HTML, writing email copy, conducting A/B tests, pulling lists, managing calendars, and optimizing emails based on best practices. This person will sit under the 'digital' group that covers websites, email marketing and Hubspot team. The Email Marketing specialist will report into the Email Marketing Manager. Over the last 2 years MarineMax has been continuing to grow as an overall company and acquiring new dealing ships. With a few other acquisitions in the pipeline. This year they’re goal is get into other kinds of business like Finance and insurance for boating to diversify from their competitors. With all these exciting initiatives coming up, there will be a whole new set of marketing emails that they’re going to be needing. Day to day: This person will be doing production for emails, need to be able to update the existing templates, sending emails to existing/ new acquisitions and looking at inventory to see what is available. SKILLS & REQUIREMENTS: * 4+ years of experience in email marketing. * Bachelor's degree in business, marketing, communications, or relevant field. * An ability to work under tight deadlines. * Excellent written communication and copywriting skills * Experience with HTML/CSS coding for responsive templates. * HubSpot experience is preferred. * Experience with Photoshop or other digital editing software. * Good knowledge of MS Office including Word, Excel, and PowerPoint. * Excellent organization and detail skills.
Skills
Email marketing, html, photoshop, copywriting, Email, email campaign, html5, hubspot, open rate, crm
Top Skills Details
Email marketing,html,photoshop,copywriting,Email,email campaign,html5,hubspot,open rate,crm
Additional Skills & Qualifications
KEY TASKS: * Hands-on development of all email campaigns, including building emails from templates and HTML, copywriting, QA, and scheduling. * Proofread emails for clarity, grammar, and spelling. * Work closely with stakeholders to solicit approvals for emails as well as recommend improvements based on best practices and proven stats. * Use data points in HubSpot to pull targeted email recipient lists as well as manage overall email database health and sending reputation. * Track, report, and analyze email metrics in order to provide digestible and actionable reporting to Management. KEY RESULT AREAS: * Improve open rates and click throughs on emails through improved design, testing, monitoring of results, and use of best practices. * Create and execute emails without errors, according to brand guidelines, and deployed on schedule to the correct list. * Pull email lists according to job/campaign specs and provide recommendations for improving the targeting of the appropriate audience. * Maintain high standards of deliverability and strong email reputation while following CAN-SPAM regulations.
Experience Level
Intermediate Level
Pay and Benefits
The pay range for this position is $35.00 - $40.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
• Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Oldsmar,FL.
Application Deadline
This position is anticipated to close on Jun 20, 2025.
About TEKsystems and TEKsystems Global Services
We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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