• Growth Marketing Specialist

    SCI Shared Resources, LLC (Houston, TX)


    Our associates celebrate lives. We celebrate our associates.

     

    Consider the possibilities of joining a Great Place to Work!

     

    This role supports the growth and execution of key online commerce initiatives and works closely with leadership to manage and optimize third-party relationships, especially focused on floral and cemetery products. This position also plays a key role in expanding SCI’s eCommerce gifting footprint across location-specific pages.

    JOB RESPONSIBILITIES

    Floral Program Support

    + Assists in managing SCI’s Friends and Family partnership with Teleflora, including reviewing website and sales performance metrics, maintaining pricing, and supporting merchandising updates.

    + Maintains reporting and analytics on driving awareness and website traffic to our Teleflora landing page

    + Manages KPIs for location and customer satisfaction for Friends and Family floral program

    + Ideates and project manages A/B testing to drive sessions, conversion, AOV and customer satisfaction metrics.

    + Supports the optimization of SCI’s cemetery flower program in collaboration with internal teams and vendor partners including customer-facing and internal-facing communications.

    + Acts as key stakeholder in managing the cemetery flowers website presence and performance and primary home office support for participating cemetery flowers locations

    + Assists in vendor management of our floral programs

    Website Initiatives

    + Helps manage the implementation of eCommerce and gifting components on funeral home and cemetery location pages, including CTAs and conversion optimization.

    + Works cross-functionally with digital, UX, and content teams to ensure accurate and compelling presentation of product and service offerings.

    + Supports A/B testing and measurement of web page enhancements to improve customer experience and conversion.

    + Develops project briefs, timelines and KPIs for revenue driving initiatives

    Competitive Analysis

    + Conducts regular competitive benchmarking and industry research across sympathy gifting and funeral home websites.

    + Summarizes findings to identify emerging trends, pricing strategies, and new opportunities for SCI.

    + Maintains a library of competitor screenshots, features, and product assortments to share with internal stakeholders.

    Reporting and Optimization

    + Assists in tracking KPIs and generating performance reports for vendor programs and eCommerce tests.

    + Uses tools such as Google Analytics, LookerStudio, Tableau and vendor dashboards to evaluate success and recommend improvements.

    MINIMUM** **REQUIREMENTS

    Education

    + Bachelor’s degree in marketing, business, or a related field.

    Certification/License

    + Not Required

    Experience

    + At least 3 years of experience in eCommerce, digital marketing, merchandising, or partnerships.

    Preferred Qualifications:

    + Experience with floral, gift, or memorial products.

    + Experience with web marketing.

    + Experience working with or supporting third-party vendor relationships.

    Knowledge, Skills and Abilities

    + A strong analytical mindset, highly organized, and passionate about delivering an excellent online customer experience through meaningful partner programs.

    + Strong analytical and research skills with a high attention to detail.

    + Proficient in Microsoft Excel/Google Sheets; familiarity with analytics tools like Google Analytics, Looker, or Tableau is a plus.

    + Excellent written and verbal communication skills.

    + Ability to manage multiple projects and deadlines in a fast-paced environment.

    + A collaborative spirit and a customer-first mindset.

    + Understanding of the funeral or deathcare industry preferred.

    WORK CONDITIONS

    Work Environment

    + Work indoors during all seasons and weather conditions

    + Comply with Corporate dress code policy

    Work Postures

    + Sitting continuously for many hours per day, up to 6 hours per day

    + May climb stairs to access buildings frequently

    Physical Demands

    + Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

    Work Hours

    + Working beyond “standard” hours as the need arises

     

    Postal Code: 77019

     

    Category (Portal Searching): Marketing and Advertising

     

    Job Location: US-TX - Houston

     

    Job Profile ID: C01152

     

    Time Type: Full time

     

    Location Name: SCI Corporate Office