"Alerted.org

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Radiology Regional Product Expert

Bayer is committed to delivering Health for All, Hunger for None, including through Bayer's Radiology Division - a market leader in diagnostic imaging solutions. With the combined power of Bayer's diagnostic imaging and legacy MEDRAD® medical device businesses, the division transfers insight into innovation across CT, MRI, PET, and interventional studies. Our continually evolving portfolio includes medical devices, contrast media, integrated dose-management software, and a suite of professional services. With an 80+-year commitment to Radiology, Bayer continues to help guide diagnostic imaging led by our purpose: Everyone deserves clear answers about their health.

The Radiology Regional Product Expert (RPE) drives localization of product strategy as part of the Product & Pipeline squad . The RPE’s primary responsibilities are to engage Radiology Thought Leaders (TLs) across modalities, generate insights relevant to strategic decision-making, execute regional commercial meetings/Congresses/Commercial Advisory Boards, and deliver programs to Healthcare Professionals (HCPs) for Bayer’s Radiology Portfolio. The ultimate goal is to help enable near-term Customer Squad objectives en route to achieving long-term Product & Pipeline results.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Radiology Regional Product Expert, are to:

The Radiology Regional Product Expert will be responsible for activities across five key areas, in each case acting as a champion to execute product strategy:

1. Congresses & Regional Convention Leadership.

2. Strategic Commercial Thought Leader (TL) Relationship Management.

3. Speaker Bureau Engagement.

4. Localization of Marketing Initiatives and Programs, including omnichannel.

5. Insight Generation and Field Partnership.

Congresses & Regional Conventions:

+ Coordinate and execute plans for Bayer presence at 15+ regional Radiology conferences: recommend appropriate sponsorship levels and on-site programs (e.g., symposia), manage contracting, align TL engagement plan with Medical, work with AGMs/Medical on booth staffing. Leverage & repurpose marketing content, leading internal PRT approvals and align & train local staffing to create a strong and effective congress presence;

+ Support TL meetings and executive/senior leadership encounters at congresses & industry meetings;

+ Advance clinical expertise, sharing key insights learned from conferences and TL engagements with sales and product teams to maximize utility & action plans.

Strategic Thought Leader (TL) Engagement:

+ Establish and maintain TL relationships that drive Product Strategies. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speakers bureau, marketing material co-creation, etc.) to create positive product perception and deep relationships. Closely collaborate with Product Leads to build alignment to the marketing strategy and create a supportive TL base across Radiology disciplines and referrers, as needed per Product Leads. Academic centers, strategic accounts, and TLs within the RPE region are of particular importance, as well as supporting relationships across other RPE regions;

+ Identify and recommend TLs to provide product insight. Collaborate with the local team to identify emerging TLs driving peer influence and institutional decision-making;

+ Develop and maintain deep product expertise to advance TL discussions, leveraging consistent expertise in the data, product strategies, & messaging;

+ In collaboration with the Area General Manager (AGM), contribute to & inform sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal Radiology product and program champions. Collaborate with Product Leads and Medical Squad to deliver strategies to advance TLs up the TL Journey.

Speaker Bureau Engagement:

+ Contribute to marketing-initiated peer-to-peer (P2P) content development and PRT approval; lead execution, including national broadcast or 3rd party speaker programs for Radiology products;

+ When needed, support field with TL recommendations for field-led speaker programs, matching qualifications to program / local need;

+ Contribute to overall speaker bureau maintenance, including training, utilization tracking, and new speaker identification;

+ Harvest insights during program execution, feeding ideas and recommendations to P2P content that strengthen and evolve speaker programs, including customizations of P2P content by stakeholder.

Localize Marketing Initiatives and Programs Including Omnichannel:

+ In partnership with AGMs, own or contribute to various local and national marketing projects that drive product strategy. Contribute to, and actively participate in, Platform (Radiology cross-region, Pharma, etc.) teams focused on improving processes, including speaker bureau, contracting, congress planning, etc.;

+ Tailor marketing materials to local needs and assess how to further tailor digital marketing offerings on an area level.

Insight Generation and Field Partnership:

+ Coordinate, share, and consolidate customer insight & intelligence, including program participation, with strategic account managers, portfolio sales representatives, clinical applications specialists, clinical strategic account managers, medical affairs, and other internal partners, enabling all to deliver on the product strategies;

+ Lead assigned commercial advisory boards in collaboration with Product Squad Lead, RPE peers, and agency partners. Develop objectives, own and execute content development & PRT approval, align internal attendees, oversee execution, and share meeting outcomes/insights with all key stakeholders not in attendance, especially AGM and local Squad as appropriate;

+ Collaborate with assigned commercial ad board lead to extend moderator and/or customer invites to TLs. Attend & actively participate in select ad boards. Share back customer/institution specific insights to Product leads and local field team;

+ Collaborate with local field teams to enable the field’s optimal engagement and execution when opportunities arise, such as sponsorships, conferences, & events.

Other Responsibilities Include:

+ Share knowledge on systems & processes with Product Lead, AGM, within RPE team, but also across the matrix team, leveraging experience and sharing proven approaches to establish & build deep TL relationships across different customer types;

+ Travel (up to 50%) to customer engagements, medical conferences, patient advocacy events, and internal meetings;

+ Up to 50% role as customer-facing time.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

+ BA/BS Degree is Required;

+ Pharmaceutical and/or Medical Device Marketing or Product Management/Brand Management experience with customer-facing experience;

+ Experience working within Radiology, MR / CT, CV, MI or Nuclear Medicine areas;

+ Proven accomplishment in identifying and driving a strategic approach to business;

+ Proven track record of sales, customer-facing success, and/or superior project management ;

+ Significant experience in creating, maintaining and growing relationships with key customers and stakeholders;

+ Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, and follow through to completion;

+ Proactive, results-oriented, hard-working, self-starter motivated by a challenging task;

+ Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion;

+ Desire to take the next step in your career to build a marketing capability or advance in VACC leadership;

+ Excellent communication skills & strong organizational skills;

+ Flexibility and willingness to act as a change agent with demonstrated ability to motivate and inspire colleagues;

+ Willingness to travel up to 50% domestically.

Preferred Qualifications:

+ MBA or other Advance Degree with at least 3-5 years of Pharmaceutical/Medical

+ Device Marketing/ Product Management/Brand Management experience with at least 2 years of customer-facing experience;

+ Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred;

+ Experience and relations working with Academic institutions and strategic accounts strongly preferred.

Employees can expect to be paid a salary of between $162,648 to $243,972. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc... This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This posting will be available for application until at least: 5/30/25.

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Bayer is an E-Verify Employer.

**Location:** United States : New Jersey : Whippany || United States : Residence Based : Residence Based

**Division:** Pharmaceuticals

**Reference Code:** 842168

Contact Us

**Email:** [email protected]