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Company description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

**Curious** - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

**Open** - We value diverse perspectives and new ways of working.

**Driven** - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview

The Vice President, Multicultural Brand Experience (VP) is a collaborative leader who focuses on inclusive and multicultural media and marketing. They guide our client and internal teams in reaching diverse consumers, navigating the diverse-owned media landscape, and creating inclusive media initiatives to drive business growth. In this role, you’ll effectively leverage culture-first experiences, knowledge, industry relationships, and media skills to push fresh thinking while balancing client, agency, and team needs.

Responsibilities

+ Serves as the client-facing subject matter authority for multicultural media planning and strategy; establishes and cultivates strong client relationships by understanding client business needs and applying expertise to create tangible solutions.

+ Works with Directors to ensure media plans are properly implemented and inclusive of culturally-diverse channels & tactics.

+ Helps connect the dots between categories and brands.

+ Oversee the development and execution of comprehensive, cross-channel media strategies to meet client business objectives, working together with other BE brand teams.

+ Partners with leadership across fields aligning priorities to provide short- and long-term solutions from a cultural and diverse consumer standpoint via integrated ways of working, measurement practices, and planning parameters.

+ Steers the development and presentation of media strategies and plans; including objectives, strategic insights, and point-of-view (POV) deliverables from a cultural standpoint.

+ Manages high-level partnership conversations with critical diverse-reaching and diverse-owned media partners.

+ Works upstream with agency and client leadership to inform briefs and business priorities with culturally-relevant consumer and business insights for application in media strategy and plan development, execution, and measurement.

+ Collaborates with broader brand experience and strategy teams to analyze client business situation to identify key opportunities to reach and connect with diverse consumers.Pushes teams to go beyond demographics and top-level findings to deliver insightful illustration on diverse consumer habits, preferences, and channel behaviors that are rooted in culture.

+ Leads the identification of key roles for diverse consumers, diverse-reaching and diverse-owned media partners, and targeting tactics.

+ Helps to define how multicultural media should complement and connect with other activity & initiatives in the portfolio.

+ Collaborates with partner agencies to integrate messaging and creative campaigns into overall media/communications plans from a diverse consumer standpoint.

+ Develops strategic intelligence and stays informed on industry developments, macro and consumer trends, technology, and cultural movements.

Qualifications

+ 12+ years of extensive media planning experience with concentration in culture-first media strategy & planning across Hispanic/Latino, African American/Black, Asian-American/Pacific-Islander, LGBTQ+ Previous team management and media agency experience

+ Experience across all media types (national, local, direct, OOH, TV/video, audio, print, experiential, sponsorships, etc.)

+ Proven experience and success in communicating plans to senior clients and influencing top level client decisions related to media strategy and implementation.

+ Adept at injecting ideas, innovation and leading industry developments into planning assignments.

+ Demonstrates an ability to be curious and passionate about our client’s business, getting ahead of category and industry trends with an informed POV.

+ Strong relationships with diverse-owned, diverse-reaching, and general media partners.

+ Meticulous and proven ability to thrive in a fast-paced environment.

+ Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.

+ Excellent written and verbal communication, presentation, organizational, and analytical skills.

+ Ability to translate numbers into viable business solutions to enhance strategies and meet deliverables.

+ Software Knowledge: Microsoft Office Suite, Nielsen Suite, Kantar, IMS, flowchart software, R/F and optimization software, social tracking tools, comcore, Prisma, MRI/GfK, GWI. Must understand its capabilities and applications.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

Compensation Range: $146,490 - $200,400 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/23/2025.

All your information will be kept confidential according to EEO guidelines.

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