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Position Summary...

What you'll do...

All Channels People Development Builds and leads a team to execute on business area or category objectives Ensures associates are receivinglearning and development opportunities eg training mentoring for the good of the associate and Walmart Coaches team members and providesfeedback to enhance skills knowledge and work performance Conducts performance and career development conversations Mentors lessexperienced associates and managersAll Channels Digital Marketing Strategy Drafts the digital media strategy ensuring alignment with Walmarts marketing and overall businessstrategy socializes with other marketing leaders and associates Strengthens technical digital marketing expertise connects with internal and externaltechnology partners to drive Walmarts digital media strategy Contributes to digital innovation by socializing new and improved strategies andapproaches towards internal and external partnerships that differentiate Walmart in the marketplace Utilizes deep technical knowledge and businessacumen to advise on product development roadmap and user experience consults with technical experts and contributes towards productdevelopmentAll Channels Digital Campaign Implementation and Management Manages all aspects of multiple large and complex digital campaigns includingdeveloping and refining campaign plans and goal developing technical or creative callstoaction and ensuring execution across campaigns Beginsto integrate multichannel connection points within website eg Walmartcom to understand newer better ways to increase value and returns fromall digital efforts Interfaces and consults with internal teams eg product engineering to provide input on site features and capabilities Managesrelationship with external agencies and business technology partners and provides strategic direction to the digital team on most effective agencypartners and their value to Marketing Continuously adjusts strategy and plans based on campaign ROI realtime trends and other insightsAll Channels Creative and Brief Development and Planning Partners with internal teams Creative Marketing Strategy and Planning to help draftcreative direction and key messages for large and complex campaigns Leverages understanding of multiple digital media channels own and relatedto inform optimum media investment strategy Guides Digital Medias execution of the creative brief in collaboration with internal teams for complexcampaigns initiatives identifies optimal processes touchpoints ensuring agility and process efficiencyAll Channels Process Improvement Consults with Digital Media leadership to understand future business needs and provides input into processworkflow change strategy and approach Prepares team for upcoming changes in processes proceduresAll Channels Budget Management and Financial Performance Develops and leads oversight of multiple campaigns budget suggests readjustmentsto channel plansprograms to ensure operational objectives are being met Develops projections budget forecasts for current and futurecampaigns provides input into digital media financial management and revenue metrics trackingAll Channels Collaboration Collaborates with Marketing leaders external agencies key business technology partners and crossfunctionalleadership digital and instore to ensure digital marketing campaigns are developed and implemented effectively across the organization for theirown channel as well as across all digital media channels Proactively develops new relationships with agencies andor other strategic partners andacts as key relationship owner for existing partnershipsChannel specific Social Strategy and Content Supports the development of strategies for driving engagement on social media platforms includinginternal vs external agency support Provides guidance and expertise for social media content development eg guidelines playbooks toolkitsOversees the implementation of social media marketing agendas and roadmaps Drives key initiatives to develop community engagement on socialmedia platformsChannel specific Paid Search Influences strategic direction of paid search strategy as well as development and execution of paid searchcampaigns Builds internal support systems and processes to modify adapt and manage implementation of search engine marketing efforts Reviewsbudget reports including key performance indicators and develops callstoaction based on the same Manages key third party platform and toolprovider relationships as well as search engine business partner relationships Keeps abreast of best practices and standards for search engineperformance and marketingChannel specific Organic Search Influences strategic direction of organic search strategy as well as development and execution of organic searchcampaigns Maintains a high level of new and existing product understanding to ensure search success Builds internal support systems andprocesses to modify adapt or adopt new techniques and manage implementation of SEO efforts Evaluates search demand to identify growthopportunities for content and product champions cohesive analysis to predict demographically relevant topics Liaises with internal teams andbusiness partners on SEOrelated initiatives and provides actionable recommendations Keeps abreast of best practice and standards developmentfor organic search performance and marketingChannel specific Performance Social and Display Supports the development and implementation of Walmarts paid social and display optimizationstrategy by developing targeted channel plans and performance criteria for gotomarket strategies Reviews high level data analyses and reporting to identify crosschannel trends and opportunities for customer conversion Provides expertise on optimization algorithms combining data analysis andfeedbackChannel specific Affiliates and Partnership Identifies strategic partnership and affiliate opportunities Drives shifts in channel strategy Reviewschannel data analyses and reporting to identify channel trends and opportunities Monitors performance and partnership marketing landscape forindustry trends Executes partnership strategy from assessment and prioritization to negotiation and implementation to drive overall growth brandawareness and launch new digital distribution channelsChannel specific Customer Relationship Management Drafts direction for customer lifecycle planning and communications strategy for customersegments with a view towards improving engagement and customer lifetime value Oversees execution of communication strategy that supportscustomer relationship management priorities and aligns with objectives Develops a crosschannel perspective and ensures all communication andcustomer relationship management activities align and integrate with existing customer relationship management infrastructure Collaborates crossfunctionallywithin and outside of Marketing to inform and promote customer relationship management plans and strategies Keeps abreast of industrytrends and informs own team of new innovative techniques and approaches in the industryProvides overall direction by analyzing business objectives and customer needs developing communicating building support for and implementingbusiness strategies plans and practices analyzing costs and forecasts and incorporating them into business plans determining and supportingresource requirements evaluating operational processes measuring outcomes to ensure desired results identifying and capitalizing on improvementopportunities promoting a customer environment and demonstrating adaptability and sponsoring continuous learningDevelops and implements strategies to attract and maintain a highly skilled and engaged workforce by diagnosing capability gaps recruitingselecting and developing talent supporting mentorship workforce development and succession planning and leveraging the capabilities of new andexisting talentCultivates an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into allprograms and practices developing consequences for violations or noncompliance and supporting the Open Door PolicyDevelops and leverages internal and external partnerships and networks to maximize the achievement of business goals by sponsoring and leadingkey community outreach and involvement initiatives engaging key stakeholders in the development execution and evaluation of appropriatebusiness plans and initiatives and supporting associate efforts in these areas Respect the Individual Builds highperforming teams seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customermember experience for all Respect the Individual Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities builds the talent pipeline fosters an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer and company and regularly recognizes others contributions and accomplishments supports strategies and drives initiatives that attract and retain the best talent Respect the Individual Builds strong and trusting relationships with team members and business partners works collaboratively and crossfunctionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action Act with Integrity Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrity eg creating fair opportunities for associates and suppliers driving local giving efforts Act with Integrity Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of nonretaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values Act with Integrity Acts as an altruistic servant leader and is consistently humble selfaware Serve our Customers and members Delivers expected business results while putting the customermember first and consistently applying an omnimerchant mindset and acting with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers Serve our Customers and members Adopts a holistic perspective that considers data analytics customermember insights and different parts of the business when making plans and implementing strategies Strive for Excellence Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions and fosters an environment that supports learning innovation learning from mistakes and intelligent risktaking and exhibits resilience in the face of setbacks Strive for Excellence Drives continuous improvements supervises the adoption of new technology and supports digital disruption in line with Walmarts business model

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices .

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart (https://bit.ly/3iOOb1J) .

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The annual salary range for this position is $132,000.00-$264,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing

or related field.

3 years' supervisory experience

Preferred Qualifications...

_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.