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Job Description

This role is **REMOTE** but if you live within a 50-mile radius of Warren, MI - Cadillac Tower you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.

The General Motors Global Social Marketing team is looking for a motivated and detail-oriented Social Media strategist to support the social media and brand engagement efforts for the **Cadillac** **Racing account** **for** **IMSA WeatherTech** **SportsCar** **Championship and FIA World Endurance** **Championship (** **WEC) racing series.**

This individual will assist in managing the social media presence across platforms, supporting the execution of best-in-class campaigns that align with the racing brand’s key customer demographics. You’ll play a key role in ensuring that social content is relevant, engaging, and consistent across channels, while supporting the broader social media strategy for Cadillac’s motorsports initiatives.

As a social-first thinker with a passion for motorsports and digital trends, you’ll assist in managing content calendars, collaborating with internal teams and agencies, and helping foster a loyal, engaged racing social community. Your ability to adapt to fast-paced environments and your experience in social media execution will help elevate the brand’s presence and meet key KPIs, including reach, engagement, and brand loyalty. **Prior experience and/or passion for IMSA, WEC racing, endurance racing, and motorsports culture is highly preferred and considered a significant advantage for this role.**

Key Responsibilities:

+ **Content Planning Support:** Assist the social media team and external agencies in the development of evergreen social media strategies and racing-focused content, ensuring alignment with content pillars, race education, seasonal racing calendars, and event-specific content needs.

+ **Content Calendar Coordination:** Help manage the social media content calendar around racing schedules, collaborating with cross-functional teams to ensure timely delivery of race weekend content, behind-the-scenes footage, and driver spotlights. Work closely with internal teams, legal, and third-party partners to ensure all content meets necessary approvals and motorsports guidelines.

+ **Channel Management Support:** Assist in managing Cadillac Racing social media channels, ensuring content is formatted correctly and optimized for platform-specific best practices, with special focus on real-time race content and live event coverage.

+ **Community Development & Engagement:** Support the development of loyal racing communities across platforms, assisting in managing relationships with racing influencers, drivers, team members, and user-generated content (UGC) initiatives to foster brand advocacy within the motorsports community.

+ **Project Management Support:** Help organize meetings with internal and external teams to coordinate race weekend content planning, timelines, and deliverables. Track the progress of social media projects and ensure all milestones are met.

+ **Collaboration:** Work closely with cross-functional teamsthroughout the content development process to ensure successful execution.

+ **Metrics Reporting Assistance:** Collaborate with the analytics team to gather data and provide insights for monthly performance reports, helping to refine future racing content strategies and measure engagement during key racing events.

+ **Platform Best Practices:** Assist in maintaining relationships with social platform partners, learning from motorsports best practices, and staying informed on innovative racing content strategies.

+ **Brand Consistency:** Help ensure that all content on social platforms reflects the correct Cadillac Racing brand tone, voice, and messaging while maintaining the premium performance heritage of the V-Series Racing program.

+ **Trend Monitoring:** Stay updated on emerging trends in social media and motorsports content to support the development of timely and relevant racing strategies, including meme culture, racing terminology, and fan engagement tactics.

+ **Global Coordination Support:** Assist in aligning content sharing strategies across global racing teams and markets, ensuring content resonates with global IMSA and WEC audiences.

Requirements:

+ **Experience:** >1 year of experience in social media, content development, or community management, with an understanding of social media platforms and trends and/or in a corporatesetting

+ **Platform Expertise:** Familiarity with major social media platforms (Meta, Instagram, TikTok, YouTube, etc.) and an understanding of best practices for engaging content on these platforms.

+ **Creative Passion:** A strong understanding of brand tone and language, with the ability to create content that is aligned with the brand’s voice.

+ **Project Management:** Strong organizational and project management skills, with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment.

+ **Communication Skills:** Excellent written and verbal communication skills with a keen attention to detail.

+ **Collaboration:** A team-oriented approach, with the ability to collaborate effectively with cross-functional teams and external agencies.

+ **Proactive Approach:** A self-starter who is proactive in driving results and solving problems efficiently.

+ **Travel:** This position requires traveling to most North American racing events during IMSA and WEC seasons, which includes race weekends at various tracksto capture real-time racing content and engage with fans during live events.

+ **Education:** Bachelor’s degree required - Marketing, Communications, Public Relations, Business, or a related field preferred.

Additional Job Description

Preferred:

+ Knowledge of IMSA WeatherTech SportsCar Championship and FIA World Endurance Championship

+ Understanding of endurance racing formats and fan culture

+ Experience working with automotive or motorsports brands

+ Experience with live event social media coverage

_Compensation:_

+ The expected base compensation for this role is: ($76,100-$121,600). Actual base compensation within the identified range will vary based on factors relevant to the position.

+ **Bonus Potential:** An incentive pay program offers payouts based on company performance, job level, and individual performance.

+ Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM** **DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

+ \#LI-MO1

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