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Job Description:

Role Summary/Purpose:

Synchrony is continuing to build a world class Online Digital Bank - with smart savings products that help consumers prepare for their futures. Our Bank Marketing team brings these products to life through all stages and touchpoints of the customer lifecycle. Within Bank Marketing, our Content team is responsible for identifying and creating engaging savings content that lives on Synchrony's site/blog/organic social (unpaid), and across all media channels (paid) as well as creating content that creates authority and thought leadership with existing customers. We are seeking an VP, Bank Content Leader to ensure development and implementation of thoughtful content across bank ecosystem. This role will interact extensively with Brand Leader, Creative Agency, Creative Director, Paid Media, Content COE, Website and Agile teams.

_Our Way of Working_

_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._

**Essential Duties and Responsibilities** :

+ Define the role of the consumer bank/savings in positioning us as a thought leader in financial wellness specific to savings

+ Create audience led strategy with connected messages for all consumer bank audiences across all touchpoints: blog, website, native, paid and unpaid social, email

+ Expand content beyond blog articles into preferred delivery for specific audience: video, infographics

+ Develop, Execute and Measure Consumer Bank Content Strategy and Calendar to ladder up to Enterprise Content Calendar

+ Partner with Brand team to ensure that all materials align with brand voice, look and feel

+ Partner with paid media, website and lifecycle teams to develop content that attracts prospects and engages existing customer

+ Own Strategic Content Partnerships as they relate to Savings- with both External and Internal Agencies.

+ Partner with internal agency to identify opportunities to improve SEO performance; make data-driven decisions for changes

+ Partner with our Agile Team who will publish blog articles, and optimize display of content on our sites.

+ Own legal and compliance approval process; responsible for regular reviews of existing content to ensure accuracy.

+ Create test summaries that capture learnings, best practices & make recommendations.

+ Assist in the development of quarterly/annual business reviews and planning.

+ Provide regular internal updates on upcoming initiatives

+ Perform other dues and/or special projects as assigned

+ Other duties and special projects (i.e. manage customer correspondence update)

Qualifications/Requirements:

+ Bachelor's degree or in lieu of degree, GED and 7+ years marketing experience

+ 5+ years of experience in marketing, agency or vendor management focused on content development and SEO.

+ 5+ years experience in Content Strategy

+ 2+ years of experience in vendor/project management

Desired Characteristics:

+ Experience in Banking and Deposit Products (i.e., Savings, Checking, CDs and Credit Cards)

+ Prior experience managing digital media agencies and/or working with digital measurement tools such as Google Analytics, Adobe Analytics of Data Management Platforms.

+ Strategic thinking with ability to develop and implement actionable plans to drive business results.

+ Strong inter-personal skills, with ability to influence across cross-functional teams

+ Demonstrated project management skills.

+ Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information.

Grade/Level: 12

The salary range for this position is **110,000.00 - 185,000.00** USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

+ You must be 18 years or older

+ You must have a high school diploma or equivalent

+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing