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Position Summary:

Are you ready to take your career to the next level? We are seeking a passionate and strategic Senior Manager of Consumer Marketing to support consumer marketing efforts within schizophrenia. As a Senior Manager, you will play a pivotal role in driving our success and shaping the future of our company.

This role will report to the Director of Consumer Marketing and will play a key role in helping to shape and execute the brand's digital and in-office strategies to support both people living with schizophrenia and their care partners throughout the treatment journey.

This is a truly unique opportunity to be part of helping to shape a highly genericized and competitive schizophrenia market with a first-of-its-kind medication with blockbuster aspirations.

In partnership with the other cross-functional team members, this individual will champion consumer marketing efforts to support the ongoing US commercial launch of Cobenfy. The applicant should have experience supporting pharmaceutical brands through tactical design and pull-through. The ideal candidate will have a deep understanding of disease state and brand development with relevant experience in patient-focused marketing including developing tactical plans aligned with brand strategy. The ideal candidate will also be a resourceful self-starter who is confident leading cross-functional projects with both internal and external stakeholders.

Key Responsibilities:

+ Lead development and execution of patient digital marketing initiatives, including [but not limited to] social media, point of care, display and other digital channels

+ Partner with the Director of Consumer Marketing during TV production planning to ensure capture and use of digital first assets across applicable digital and social channels

+ Own and optimize the CRM program [email/SMS], working closely with key stakeholders in reviewing performance to provide data-driven recommendations

+ Support the evolution of message maps that integrate customer type, segmentation, and site of care

+ Work with internal cross functional groups, including but not limited to: Omnichannel, Patient Services, Customer Experience, Production, Legal, Regulatory, and medical partners to ensure integration and compliance

+ Help manage day-to-day agency relationships and timelines to ensure on-time, on-budget delivery of assets and programs

+ Support the development of compelling content and storytelling that reflects patient needs, motivations and emotional drivers

+ Monitor campaign performance and collaborate with the Analytics and Omnichannel teams to provide optimization recommendations

+ Serve as a patient champion, advocating for patient-centric marketing approaches across the brand team

+ Stay current on industry trends in digital health, social media, and CRM to recommend innovative approaches to patient engagement

Key Qualifications & Experience:

+ Bachelor's degree required; MBA or related graduate degree preferred

+ 6+ years of pharmaceutical marketing or relevant experience, with at least 3 years in patient/consumer-facing roles

+ Strong background in digital marketing and CRM strategy; experience with a broad set of social media platforms and content development a plus

+ Demonstrated ability to lead cross-functional projects and work within a matrix environment

+ Experience managing external agencies and vendors

+ Excellent communication, project management, and organizational skills

+ Ability to balance strategic thinking with operational execution

+ Passion for mental health, patient engagement and improving the patient experience within psychiatry

The starting compensation for this job is a range from **$141,410-$171,400,** plus incentive cash and stock opportunities (based on eligibility). The starting pay rate takes into account characteristics of the job, such as required skills and where the job is performed. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit our BMS Career Site. Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown days between Christmas and New Year's holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.

Position Summary:

Are you ready to take your career to the next level? We are seeking a passionate and strategic Senior Manager of Consumer Marketing to support consumer marketing efforts within schizophrenia. As a Senior Manager, you will play a pivotal role in driving our success and shaping the future of our company.

This role will report to the Director of Consumer Marketing and will play a key role in helping to shape and execute the brand's digital and in-office strategies to support both people living with schizophrenia and their care partners throughout the treatment journey.

This is a truly unique opportunity to be part of helping to shape a highly genericized and competitive schizophrenia market with a first-of-its-kind medication with blockbuster aspirations.

In partnership with the other cross-functional team members, this individual will champion consumer marketing efforts to support the ongoing US commercial launch of Cobenfy. The applicant should have experience supporting pharmaceutical brands through tactical design and pull-through. The ideal candidate will have a deep understanding of disease state and brand development with relevant experience in patient-focused marketing including developing tactical plans aligned with brand strategy. The ideal candidate will also be a resourceful self-starter who is confident leading cross-functional projects with both internal and external stakeholders.

Key Responsibilities:

+ Lead development and execution of patient digital marketing initiatives, including [but not limited to] social media, point of care, display and other digital channels

+ Partner with the Director of Consumer Marketing during TV production planning to ensure capture and use of digital first assets across applicable digital and social channels

+ Own and optimize the CRM program [email/SMS], working closely with key stakeholders in reviewing performance to provide data-driven recommendations

+ Support the evolution of message maps that integrate customer type, segmentation, and site of care

+ Work with internal cross functional groups, including but not limited to: Omnichannel, Patient Services, Customer Experience, Production, Legal, Regulatory, and medical partners to ensure integration and compliance

+ Help manage day-to-day agency relationships and timelines to ensure on-time, on-budget delivery of assets and programs

+ Support the development of compelling content and storytelling that reflects patient needs, motivations and emotional drivers

+ Monitor campaign performance and collaborate with the Analytics and Omnichannel teams to provide optimization recommendations

+ Serve as a patient champion, advocating for patient-centric marketing approaches across the brand team

+ Stay current on industry trends in digital health, social media, and CRM to recommend innovative approaches to patient engagement

Key Qualifications & Experience:

+ Bachelor's degree required; MBA or related graduate degree preferred

+ 6+ years of pharmaceutical marketing or relevant experience, with at least 3 years in patient/consumer-facing roles

+ Strong background in digital marketing and CRM strategy; experience with a broad set of social media platforms and content development a plus

+ Demonstrated ability to lead cross-functional projects and work within a matrix environment

+ Experience managing external agencies and vendors

+ Excellent communication, project management, and organizational skills

+ Ability to balance strategic thinking with operational execution

+ Passion for mental health, patient engagement and improving the patient experience within psychiatry

The starting compensation for this job is a range from **$141,410-$171,400,** plus incentive cash and stock opportunities (based on eligibility). The starting pay rate takes into account characteristics of the job, such as required skills and where the job is performed. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit our BMS Career Site. Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown days between Christmas and New Year's holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.

**Company:** Bristol-Myers Squibb

**Req Number:** R1592606

**Updated:** 2025-06-12 03:59:12.244 UTC

**Location:** Princeton-NJ

Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.