• Marketing Manager

    Aston Carter (Northampton, MA)


    Job Title: Marketing ManagerJob Description

     

    We are seeking a dynamic and self-motivated Marketing Manager to join our team. The ideal candidate will work collaboratively with in-house creative and copy teams, as well as ad agencies, to promote our brand and capabilities. This role involves strategic relationship building, market research, and driving go-to-market strategies for our portfolio of solutions.

    Responsibilities

    + Visit potential customers to promote the brand and capabilities.

    + Build strategic relationships and partnerships with key industry players and agencies.

    + Collaborate with Point of Sales teams on product marketing and pre-sales support.

    + Drive messaging, positioning, and go-to-market strategies for solutions and industries.

    + Coordinate across departments to develop and introduce new solutions.

    + Conduct and manage market research to identify unmet market needs.

    + Develop and implement market segment roadmaps to accelerate business development and growth.

    + Contribute to profitable business planning.

    + Manage and identify prioritization of customer needs and assist in project management and launch activities.

    + Accountable for the innovation efficiency of the R&D pipeline, including marketing aspects of the product launch process.

    Essential Skills

    + Account management and business development expertise.

    + 3+ years of supervisory experience.

    + Experience in marketing campaigns and strategy development.

    + Proficiency in direct marketing, email marketing, digital marketing, and lead generation.

    + Strong creative marketing writing and presentation skills.

    + Proficient in Word, PowerPoint, Excel, and Picture.

    + Excellent communication skills.

    Additional Skills & Qualifications

    + Ability to manage and prioritize customer needs.

    + Capability to develop value propositions for new products and target pricing strategies.

    + Strong writing and content creation skills.

    + Knowledge of ISO 9001.

    Work Environment

    The role is based in an office located above the manufacturing floor. This position involves significant fieldwork; the candidate is expected to actively seek new business, meet clients, and build relationships. There will be opportunities for cross-state travel, attending conventions, with all expenses covered.

    Pay and Benefits

    The pay range for this position is $40.87 - $50.49/hr.

     

    Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

     

    • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)

     

    Workplace Type

     

    This is a fully onsite position in Northampton,MA.

     

    Application Deadline

     

    This position is anticipated to close on Jun 25, 2025.

    About Aston Carter:

    Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.

     

    The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

     

    If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email [email protected] (%[email protected]) for other accommodation options.