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Dana-Farber Cancer Institute’s Division of Philanthropy is seeking a talented and experienced Assistant Director, Brand Content to join our dynamic Philanthropy Communications and Marketing Team. As the Assistant Director, you will play a crucial role in creating compelling and engaging brand content that effectively communicates our Dana-Farber and Jimmy Fund messaging to our target audiences.

As the Assistant Director, Brand Content, you will be responsible for creating persuasive and impactful copy that captivates our audience and drives engagement. Your work will contribute to the overall success of our marketing campaigns and help us achieve our business goals. You will collaborate closely with the marketing team, as well as other key departments such as design and strategy, to ensure that the copy effectively communicates our brand message and resonates with our target audience.

The Assistant Director also coaches and consults with a team of Account Managers responsible for creating and refining content for use across the department’s communication channels, including for donor events, print and digital annual giving pieces, and Jimmy Fund community fundraising events.

Reporting to the Assistant Vice President, Philanthropy Communications, this is an exciting opportunity for a creative individual who is passionate about storytelling and has a strong understanding of marketing and brand strategies. If you are a skilled wordsmith with a strength in crafting persuasive copy, we encourage you to apply and take the next step in your career.

The onboarding of this role will include a comprehensive training process which includes completion of online modules, shadowing colleagues, and hands-on learning experiences throughout the first calendar year in the role.

Embody Dana-Farber’s Core Values: Impact; Excellence; Compassion & Respect; Discovery; and Equity and Inclusion every day. Add value to the Dana-Farber community by seeking opportunities to collaborate across the Institute. Foster an ethical, positive, results-oriented culture founded on open communication.

This position is considered remote, 0-1 days onsite at 10 Brookline Place, Brookline, MA each week. DFCI guidelines state that employees must reside in New England: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, or Vermont.

APPLICATION REQUIREMENTS:

Resume and cover letter required with application submission. If you wish to disclose your personal pronouns, please include them within your resume and cover letter submission.

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

+ Develop and maintain a consistent brand voice and tone across all marketing materials; direct creative concepts and copy for various marketing materials, including advertisements, website content, social media posts, email campaigns, video and more.

+ Collaborate with the marketing team to understand project objectives and target audience, ensuring that the copy aligns with the brand voice and messaging.

+ Create messaging guides, branded language and participate in ongoing development of style guide.

+ Craft compelling and persuasive copy that effectively communicates our brand message and value proposition.

+ Collaborate with cross-functional teams to gather information and insights that will inform your copywriting approach.

+ Collaborate with the design team and account management team to ensure that copy and visuals work harmoniously to create a cohesive and impactful marketing campaign.

+ Conduct thorough research to gain a deep understanding of the industry, competitors, and target market, using this knowledge to inform and enhance the copy.

+ Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.

+ Stay up-to-date with industry trends and best practices in copywriting, incorporating new techniques and strategies into your work.

+ Contribute writing as well as development and production of online content for Impact, our donor magazine.

+ Interact with all levels of the organization.

Bachelor’s degree required plus 4+ years of relevant work experience. Degree preferably in English, Journalism, Marketing, or a related field.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

+ Proven experience as a copywriter, preferably in a senior or lead role.

+ Exceptional writing and editing skills, with a keen eye for detail.

+ Strong understanding of marketing strategies and the ability to tailor copy to different target audiences.

+ Proficiency in SEO techniques and keyword research.

+ Excellent time management and organizational skills, with the ability to meet tight deadlines.

+ Strong communication and collaboration skills, with the ability to work effectively in a team environment.

+ Proficiency in Microsoft Office Suite and project management systems.

PATIENT CONTACT:

No.

WORKING CONDITIONS:

This position is considered remote, 0-1 days onsite at 10 Brookline Place, Brookline, MA each week.

DIVISION OF PHILANTHROPY INCLUSION, DIVERSITY, & EQUITY COMMITMENT STATEMENT:

We’re stronger together. In the Division of Philanthropy, we believe in the power of different voices. We encourage authenticity and diversity of every individual within our community. Our collective voices – donors, volunteers, staff, and patients alike – allow us to work together towards a world without cancer. Committed to being a place of inclusivity, belonging, and change, these are our core values.

_DFCI DISCLAIMER:_

_The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities. This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship._

_External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis._

DFCI offers a competitive benefits package including generous healthcare and retirement plans, at minimum 3-weeks’ vacation time in addition to 10 paid holidays, a flexible work environment, and work/life balance. Dana-Farber offers a variety of personal, professional, and leadership development opportunities to all members of its workforce through Institutional programming. Division of Philanthropy offers 75+ specialized professional development sessions designed for staff each year through its in-house learning program, the Center for Advancement Training.*

**All benefits subject to Institute changes

_We’re hiring!_ _Learn more_ _about working in the Division of Philanthropy and view all open positions._

At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff. Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.

Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.

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