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  • Director of Brand, Events, and Content Market

    Cartamundi (Erlanger, KY)



    Apply Now

    Join the worldwide leader in playing cards and in “play” solutions. Play is what keeps us going, and it always has been our greatest motivation. That's why we live different, play different.

     

    The Director of Brand, Events, and Content Marketing is a strategic leader responsible for elevating brand visibility, driving audience engagement, and delivering impactful experiences that align with the company’s mission and growth objectives. This role oversees the development and execution of integrated brand strategies, high-profile events (virtual and in-person), and multi-channel content marketing initiatives. Collaborating cross-functionally with Sales, Product, and Executive teams, the Director ensures brand consistency, drives thought leadership, and amplifies the company's voice in the market. The ideal candidate is a creative storyteller, an experienced event strategist, and a data-driven marketer who thrives in a fast-paced, collaborative environment.

    What you’ll do as a Director of Brand, Events, and Content Marketing:

    Brand Strategy & Positioning

     

    + Develop and execute a comprehensive brand strategy that aligns with business objectives and enhances brand equity.

    + Ensure brand consistency across all touchpoints, including digital, print, and in-person experiences.

    + Lead brand storytelling initiatives to create a compelling and differentiated market presence.

     

    Event Strategy & Execution

     

    + Own the strategic vision and execution of all brand-led events, including trade shows, conferences, sponsorships, and experiential activations.

    + Manage event planning, logistics, and on-site execution to deliver engaging and high-impact brand experiences.

    + Partner with sales, product, and marketing teams to maximize event ROI and lead generation.

     

    Content Marketing & Thought Leadership

     

    + Develop and oversee an integrated content strategy, including blogs, whitepapers, case studies, videos, and webinars.

    + Collaborate with internal and external partners to create high-quality, engaging content that supports demand generation and brand awareness.

    + Implement SEO best practices and data-driven content strategies to enhance visibility and engagement.

     

    Cross-Functional Collaboration

     

    + Work closely with the digital marketing, product marketing, and social media teams to amplify content and brand initiatives.

    + Partner with PR teams to drive media coverage, industry recognition, and brand reputation.

    + Align content and event strategies with sales enablement to support pipeline growth and customer engagement.

     

    Performance & Optimization

     

    + Establish key performance indicators (KPIs) for brand campaigns, content initiatives, and events.

    + Leverage data analytics to measure success and optimize strategies for maximum impact.

    + Stay ahead of industry trends, competitor activities, and emerging marketing innovations.

    We’re looking for a Director of Brand, Events, and Content Marketing with:

    + 7+ years of experience in brand marketing, content strategy, and event management.

    + Bachelor's degree in marketing, Communications, Business, or a related field.

    + Proven track record in developing and executing successful brand campaigns and events.

    + Strong storytelling and content marketing expertise, with experience in B2B and/or B2C industries.

    + Excellent project management skills, with the ability to manage multiple initiatives simultaneously.

    + Data-driven mindset with proficiency in marketing analytics tools.

    + Exceptional communication, leadership, and stakeholder management skills.

    + Experience managing external vendors, agencies, and partnerships.

    Benefits a Director of Brand, Events, and Content Marketing Can Expect from Cartamundi:

    + Competitive pay

    + Climate controlled facility

    + 401(k) with company match

    + Health, dental, and vision insurance starting day one

    + HSA (Health Savings Account) and FSA (Flexible Savings Account)

    + Life insurance

    + Short-Term and Long-Term Disability

    + Paid time off

    + Tuition reimbursement

    + Employee discounts on daycare, gym memberships, travel, and much more

    Physical requirements and working conditions:

    Our manufacturing Plant is comprised of enclosed office and manufacturing space. This position requires the ability to:

     

    + Move throughout the entire facility to attend to various issues

    + Work effectively in teams across functional groups with strong communication skills and the ability to lead

    + Perform sedentary work on various computer systems

    + This Director of Brand, Events, and Content Marketing position is located on-site in our Erlanger facility

     

    Apply today and discover the magic of making a difference at Cartamundi!

     

    Cartamundi does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information on E-Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS dhs.gov/e-verify (file:///C%3A/Users/stacy.schneider/AppData/Local/Temp/Temp1_Talent%20-Recruitment%20Forms%20and%20Policy) .

     

    Candidates must be 18 years old to work for Cartamundi. No agencies please. No sponsorship available.

    About Cartamundi:

    At Cartamundi, we're all united by our common belief that world is better with play. Play is what keeps us going, and it always has been our greatest motivation. That's why we live different and play different. To us, it is not just an activity. It is a guiding mindset that reminds us to have fun, to be fair, to connect with people – across cultures and generations – and to embrace shared experiences.

     

    We are a worldwide leader in playing cards and in “play” solutions.

     

    Our owned brand portfolio includes a suite of heritage brands which go back as far as 1848, including global brands like Bicycle®, HRO®, Bee®, Copag®, Shuffle® and many locally loved brands. These brands combine craftsmanship with innovation as the basis for their continued relevance and positive contribution to the local communities that love and use these brands.

     


    Apply Now



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