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Pay Range: $60,450.00 - $76,619.00

The Copywriter/Content Writer is responsible for developing creative and functional marketing content, including customer facing educational and marketing messaging for all lines of business, NBT owned websites, social media, and all marketing channels. Excellent writing skills are necessary, as is the ability to think like a marketer, which includes developing deep understandings of target audiences, customer behavior, and the relevant consumer channels. Will create content in a way that packages ideas into powerful, on target branding and conversion messaging that captures attention and motivates action.

The Copywriter/Content Writer will drive content strategy for business partners and the Marketing team. This role requires a strong understanding of SEO principles and content marketing. The Copywriter/Content Writer will take an active role in creative brainstorming for all marketing campaigns and projects, helping to further the NBT family of brands.

Education and Experience:

+ BA/BS degree required (English, Creative Writing, Marketing, and Communications degrees preferred) or equivalent work experience.

+ Minimum of 3 years’ experience writing, editing, and proofing for multiple channels: traditional media; digital advertising; website and SEO, content marketing, organic and paid social media, video.

Skills and Abilities:

+ Excellent communication skills, both in writing and verbal communication.

+ Strong grasp of the principles of the English language; syntax, grammar, punctuation, flow.

+ Ability to research a product or service, its trends, consumer behavior, and write either educational content or persuasive copy.

+ The ability to create persuasive, performance content for nearly all marketing channels.

+ Creative mind with a visual understanding of layout and design.

+ Strong content strategist with strong SEO background

+ The ability to withstand creative, constructive changes to work.

+ Detailed and meticulous with excellent proofreading skills.

+ The knowledge and understanding of the user experience for our brand.

+ Works well in a fast-paced environment and under pressure.

Tasks Performed:

+ 85% Create, edit, and proofread NBT’s marketing, advertising, and communications content with a solid understanding of our brand voice. Write engaging, brand-aligned, marketing copy, storylines, and themes for external messaging to current customers and prospects. Work closely with our marketing team and our business partners to understand NBT’s brand, products, services, and voice to ensure it is communicated consistently, boldly, and elegantly across all mediums. Drive and manage the SEO content strategy for our brands. Manage the development of content calendars for the company, its brands, and business lines across all channels of the marketing mix, including traditional, digital, and customer communications. Write video and organic and paid social media content. Evaluate emerging content trends, media, and technologies. Provide overviews and recommendations for adoption where appropriate.

+ 10% Internal project management. Assist with direct communication with business partners and third-party vendors to develop an understanding of the campaign or project and keep the project moving to completion through edits, revisions, rewrites, etc.

+ 5% Assist marketing team with day-to-day tasks and coordinating projects and other duties as assigned.

Physical Requirements:

+ Communicate effectively with internal and/or external customers

+ Stationary 75% of time or greater

+ Move Objects to Maximum 10 lbs

Benefits for Full-Time Employees:

+ Generous Paid Time Off : At least 22 days annually, prorated in the year of hire.

+ Parental Leave : Six weeks of paid leave at 100% of your salary.

+ Comprehensive Medical Coverage : Includes employer contributions to HSA for High Deductible Health Plan participants.

+ Dental and Vision Coverage : Ensuring your overall health and well-being.

+ Flexible Spending Accounts : For healthcare and dependent care expenses.

+ Employer-Paid Disability Coverage : Both short-term and long-term, with an option to purchase additional long-term coverage.

+ Life Insurance : Employer-paid basic life insurance, with an option to purchase supplemental coverage.

+ Voluntary Benefits : Including hospital, accident, and critical illness coverage.

+ Retirement Plans:  Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan to help secure your future.

+ Adoption Assistance : Supporting your growing family.

+ Tuition Reimbursement : Invest in your education and career growth.

+ Employee Assistance Program (EAP) : Access to support and resources.

+ Financial and Banking Services : Various benefits and financial planning assistance .

Benefits for Part-Time Employees Working 20+ Hours/Week:

+ Medical Coverage : Includes employer contributions to HSA for High Deductible Health Plan participants.

+ Generous Parental Leave : Six weeks of paid leave at 100% of your salary.

Benefits for All Part-Time Employees:

+ Retirement Plans: Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan for employees who work at least 1,000 hours in a calendar year, all designed to help secure your future

+ Paid Sick and Safe Leave : For your health and safety.

+ Employee Assistance Program (EAP) : Access to support and resources.

+ Financial and Banking Services : Various benefits and financial planning assistance .

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.

NBT Bank offers a stimulating work environment that recognizes talent and encourages teamwork. Our employees benefit from a total compensation package, including competitive salary, bonuses and a wide range of benefits for eligible employees - like our Tuition Reimbursement Program. Join NBT Bank and build your career through the many growth, learning and collaborative opportunities made available across the company.

+ EEO is the law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf)

+ EEO is the Law Poster Supplement

+ Pay Transparency Nondiscrimination Provision (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)

+ Family Medical Leave Act (FMLA) Poster

+ Employee Polygraph Protection Act (EPPA) (https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf)

NBT Bank is an equal opportunity employer and fully supports a diversified environment. We do not discriminate against any applicant or employee because of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status or veteran status, recently separated veterans, genetic information, victims of domestic violence and stalking or any other class protected by Federal, State or local law. This policy applies to all terms of employment.

NBT Bank is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the Careers website or submission process, please call 1-888-804-1771 or contact us via email at [email protected]. The Human Resources Shared Service Center hours of operation are Monday through Friday, 8:00 AM to 5:00 PM EST.