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Director, Global Digital Marketing Analytics

Job ID

224420

Posted

12-Jun-2025

Service line

Corporate Segment

Role type

Full-time

Areas of Interest

Marketing

Location(s)

New York City - New York - United States of America

About The Role:

We are seeking a data-driven and strategic Director of Marketing Analytics to lead our analytics function and drive insights that power our B2B marketing and sales strategies, and customer experience. This role will be instrumental in crafting how we measure performance, optimize campaigns, and understand our customers.

In this role on CBRE’s Global Digital Marketing team, you will lead the vision, strategy, and execution of marketing analytics across all digital channels. You will supervise a high-performing analytics team that delivers insights to guide marketing strategy and measure business impact. This role requires both critical thinking and hands-on analytics expertise, with a deep understanding of how data drives performance across the full marketing funnel.

You will collaborate closely with global and regional marketing leaders, product owners, data engineers, and technology teams to build scalable measurement frameworks and create a culture of data-driven decision making.

What You'll Do:

+ Define and lead the development and execution of global marketing analytics strategy, aligning with CBRE’s business priorities and digital marketing objectives.

+ Lead and mentor a high-performing team of analysts and data specialists, ensuring high-quality output, professional growth, and collaboration across functions.

+ Develop sophisticated frameworks for marketing attribution, customer journey analysis, and value modeling across paid, owned, and earned media.

+ Partner with marketing and digital leadership to evaluate campaign performance, optimize channel mix, and improve conversion rates.

+ Advance Business Intelligence by promoting innovation, embracing continuous improvement, collecting feedback and running change across teams

+ Guide the implementation and governance of analytics tools and platforms (e.g., Google Analytics 4, Google Tag Manager, Salesforce Marketing Cloud, PowerBI)

+ Establish consistent important metric definitions and standardized reporting across geographies and campaigns.

+ Drive conversion rate optimization and experimentation through A/B testing and multivariate testing frameworks

+ Communicate insights and strategic recommendations to senior executives and collaborators through compelling storytelling and data visualization.

+ Collaborate with Marketing Technology, CRM, and Data Engineering teams to ensure data quality, accessibility, reliability, governance and compliance with privacy standards.

+ Stay ahead of industry trends in digital measurement, data privacy, AI-driven analytics, and marketing technologies.

What You'll Need:

To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

+ Bachelor's Degree in Marketing, Data Science, Business, Finance, Economics, Mathematics, Computer Science, Statistics, Economics or a related field (Master’s degree a plus)

+ 8–10+ years of experience in digital marketing analytics, performance measurement, or data strategy

+ Proven leadership experience, including building and leading high-performing analytics teams in a matrixed or global organization

+ Deep expertise in marketing analytics platforms (e.g., GA4, Adobe Analytics), data visualization tools (e.g., Tableau, Power BI), and SQL-based analysis

+ Strong understanding of digital marketing, CRM, lead generation strategies, multi-touch attribution, media mix modeling, testing frameworks, and customer segmentation

+ Proven record of translating sophisticated data into actionable business recommendations for C-level and senior partners

+ Experience working across global teams, with knowledge of regional differences in data privacy, marketing execution, and performance benchmarking

+ Excellent communication and presentation skills, with a focus on clarity, influence, and storytelling

Why CBRE

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to realize your full potential.

Our Values in Hiring

At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.

Disclaimers

Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

CBRE carefully considers multiple factors to determine compensation, including a candidate’s education, training, and experience. The minimum salary for the Director of Global Digital Marketing Analytics position is $165,000 annually and the maximum salary for the Director of Global Digital Marketing Analytics position is $175,000 annually. The compensation offered to a successful candidate will depend on their skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE’s applicable benefit program. This role will provide the following benefits: 401(K), Dental insurance, Health insurance, Life insurance, and Vision insurance.

**Equal Employment Opportunity:** CBRE has a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.

**Candidate Accommodations:** CBRE values the differences of all current and prospective employees and recognizes how every employee contributes to our company’s success. CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at [email protected] or via telephone at +1 866 225 3099 (U.S.) and +1 866 388 4346 (Canada).

CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)