• Digital Marketing Analyst, Zappos & Shopbop

    Amazon (New York, NY)


    Description

    Amazon Digital Marketing, across Zappos and Shopbop, is looking for a Digital Marketing Analyst to support in the daily reporting, forecasting, and analysis of our marketing program. This consists of support on weekly and monthly business reviews, day to day performance pacing, and ad hoc analysis to help identify opportunities to drive the business further. Teamwork, time management, strong communication skills, and attention to detail are crucial for success in this role.

    Key job responsibilities

    • Execution of weekly business reports, as well as monthly business reports

    • Budget tracking, managing month-to-date pacing and leading accruals process and accuracy

    • Analyze performance data, brand lift studies, and campaign reports to extra meaningful insights

    • Support the Sr. Planner of Digital Marketing in building new models and trackers to support business goals

    • Assist in the development of media measurement frameworks to track and measure paid media’s impact on topline business goals

    • Lead and execute the onboarding of our MMM

    • Translate media performance into business context with strategic recommendations for other cross channel partners

    • Support in the training and building of forecast documents across other marketing teams

    • Partner with the Sr. Planner of Digital Marketing in building of daily, weekly, monthly, and annual forecasts

    • Work closely with agencies to ensure alignment across forecasts, as well as reporting insights

    • Share performance insights with wider marketing teams, to help support the story telling of ongoing docs

    Basic Qualifications

    - Bachelors from a four-year college or equivalent

     

    - 1-3 years of analytics or digital marketing experience

     

    - Experience with measurement strategies across Digital Marketing

     

    - Proficient in Microsoft Office including strong Excel skills

     

    - Managing project deliverables with accountability

    Preferred Qualifications

    - Experience with paid media

     

    Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

     

    Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

     

    Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $54,400/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.