• Web Content & Martech Specialist

    Old Dominion University (Norfolk, VA)


    Posting Details

     

    Working Title Web Content & Martech Specialist

     

    Position Number 01420A

     

    Department DL ONLINE COURSE DEVELOPMENT

     

    Location Norfolk, VA

     

    Type of Position Classified

     

    Type of Job Full Time

     

    EEO Category C Technicians

    Job Description

    As a member of the Web innovation team this role blends web content management with marketing technology expertise, focusing on personalization, analytics, and audience engagement strategies to drive enrollment. The Web Content & Martech Specialist will develop and maintain website content, optimize SEO , implement tracking tools and analytics, and enhance user experiences through personalization. The position also requires collaboration with internal teams to ensure the university’s digital presence remains data-driven, user-focused, and aligned with institutional objectives.

     

    Type of Recruitment

    Knowledge, skills and abilities

    + Strong understanding of website accessibility standards ( WCAG 2.1), user experience (UX), and responsive web design principles.

    + Working knowledge of content management systems ( CMS ), preferably Drupal.

    + Strong project management and stakeholder communication skills. Strong problem-solving and analytical skills.

    + Proficiency with Martech tools such as Google Tag Manager ( GTM ), Halda, Clarity, and Google Analytics (GA4) or comparable tech.

    + Familiarity with Adobe Creative Suite, Canva, figma or other design tools for content development.

    + Ability to troubleshoot web content, personalization tools, and tracking configurations.

     

    Special licenses, registration or certification

     

    None

     

    Education or training

     

    None

     

    Level and type of experience

     

    Considerable experience in web content creation, digital marketing technology, and SEO best practices.

     

    Additional Considerations (supplemental knowledge, skills, abilities, education, experience, licensure, certification)

     

    None

     

    Conditions of Employment

     

    None

     

    Annual Salary/Hourly Rate Salary is commensurate with education and experience and begins at $ - 60,000

     

    Posting Detail Information

     

    Job Requisition Number S02981

     

    Job Open To General Public

     

    Open Date 06/16/2025

     

    Close Date 06/27/2025

     

    Open Until Filled No

     

    Special Instructions Summary

     

    Please include a completed application, a resume, and a cover letter.

     

    Criminal Background Check The final candidate is required to complete a criminal history check.

     

    College Home Page

     

    Department Home Page

    Equity Statement

    It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans and individuals with disabilities are encouraged to apply.

     

    Reasonable Accommodation Request

     

    If you are an individual with a disability and require reasonable accommodation, please contact the Office of Institutional Equity & Diversity at (757) 683-3141.

     

    Alternative Hiring Process

     

    In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth’s Alternative Hiring Process.

     

    To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services ( DARS ), or the Department for the Blind & Vision Impaired ( DBVI ). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter.

     

    To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155.

    Pay Transparency Nondiscrimination Provision

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or © consistent with contractor’s legal duty to furnish information.

     

    Supplemental Questions

     

    Required fields are indicated with an asterisk (*).

     

    Applicant Documents

    Required Documents

    + Resume

    + Cover Letter/Letter of Application

    Optional Documents

    + Yellow Layoff Form

    + Blue Layoff Card

    + AHP Letter