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At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

About This Role:

The Sales Enablement Manager is responsible for the overall sales effectiveness and efficiency of an assigned set of enablement programs and projects within the global sales organization. Working under the direction of the sales enablement learning & development lead, the Sales Enablement Manager becomes an expert in the needs of Forrester’s seller audience, creating and enabling programs to optimize the overall effectiveness of new and tenured sellers.

Job Description

+ Working in conjunction with the enablement pillars: talent, content, tech, process and methodology, and sales communications leads, lead, enable, and enhance standardized new hire onboarding experience for Forrester sales; primary program responsibility.

+ Design and deploy measurable enablement program(s) to drive growth and achieve performance and productivity targets in other assigned areas outside of new hire onboarding; secondary program(s) responsibility aligned to CSO priorities.

+ Be comfortable building out virtual and “in-person” training sessions; experience leveraging the Workday or other learning platforms is a plus.

+ Conduct field-based coaching and sales training remotely and in Forrester offices as applicable.

+ Facilitate engaging training and activation sessions to large sales audiences as needed.

+ Leverage first-line sales reps, sales managers, other sales enablement managers, and the employee experience organization as agents of enablement.

+ Facilitate change management through communication, training, and measurement.

+ Provide input into areas such as field marketing, sales assets, messaging, and sales process alignment for the sales content.

+ Provide input into areas such as learning paths, career development, onboarding, and ongoing training alignment for the sales learning.

+ Consistently measure and report project and program effectiveness, using standard enablement activity, quality, adoption and outcome measures, and recalibrate projects based on outcomes to improve sales productivity (which include satisfaction, knowledge transfer, behavior change and business results).

+ Collaborate with other Sales Enablement Managers in the organization to develop and share best practices around training and support to sales roles.

+ Regularly engage with Forrester’s sales enablement research and reference it in initiatives.

Job Requirements

+ A bachelor’s or master’s degree in business, education, or related field.

+ Five-plus years’ experience in a sales, marketing, L&D, or sales enablement role with proven success designing and implementing successful sales enablement programs.

+ Excellent facilitation and presentation skills and ability to engage an audience.

+ Ability to demonstrate the skills you are teaching with confidence and credibility.

+ Strong planning, project management, and time management skills.

+ Ability to adjust to changing priorities, tasks, and business needs is essential.

+ High clock speed and ability to work without constant oversight or a support team.

We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.

Let’s be bold, together.

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FLSA Status:

Exempt

Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to [email protected] .

Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment.

Benefits at a Glance (https://forresterbenefits.com/wp-content/uploads/2025/01/Forrester-2025-BAAG-Non-Cambridge-FINAL.pdf)

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