• Specialist, Integrated Media

    Tractor Supply Company (Brentwood, TN)


    Specialist, Integrated Media

    Overall Job Summary

    TSC is seeking a data-driven, strategic, and collaborative Specialist, Integrated Media who supports the planning, execution, and performance tracking of paid media campaigns that span digital, social, and traditional channels. Working closely with Tractor Supply’s media agency, internal teams, and vendor partners, this role plays a key part in amplifying the TSC brand, driving traffic, and increasing customer engagement across all touchpoints—store and digital alike.

     

    Essential Duties and Responsibilities (Min 5%)

    Campaign Development & Execution:

    + Assist in the development and execution of cross-channel media plans (digital video, display, paid social, linear TV, radio, OOH, etc.) that align with brand and promotional calendars.

    + Partner with manager, internal stakeholders, and media agencies to align strategies and ensure cohesive execution across channels.

    + Aid with campaign setup, pacing, and optimizations to ensure performance goals are met.

    + Support day-to-day media agency management, ensuring clear communication, accurate briefs, and timely feedback.

    + Maintain documentation of media plans, budgets, timelines, and performance benchmarks.

    Data & Performance Analysis:

    + Contribute to the analysis of campaign performance using tools such as Google Analytics, Meta Business Manager, DSPs, and internal dashboards.

    + Assist in creating post-campaign summaries and identifying key learnings to help improve future campaigns.

    Collaboration & Coordination:

    + Work closely with creative, analytics, and product marketing teams to ensure media plans align with overall marketing goals.

    + Develop working relationships with counterparts across product marketing, local marketing and measurement teams.

    + Assist in tracking media budgets and invoice reconciliation with finance and vendor partners.

    Required Qualifications

    + Minimum 2–4 years of experience in media planning, buying, or campaign management, preferably within a retail or agency environment.

    + Working knowledge of key media channels and platforms (e.g., Google Ads, Meta Ads Manager, programmatic DSPs, linear and connected TV, etc.)

    + Strong analytical skills with the ability to draw insights from data and build strategies from them.

    + Excellent attention to detail, time management, and communication skills.

    + Proficiency in Microsoft Excel, PowerPoint, and media tracking tools (i.e. Google Analytics, Meta/Pinterest Ads Manager, Tableau, PowerBI)

     

    Preferred knowledge, skills or abilities

     

    Education: Bachelor’s degree from an accredited college or university in Marketing, Public Relations, Communications, Journalism, or a related field. Any suitable combination of education and experience will be considered.

    Working Conditions

    + Normal office working conditions

    Physical Requirements

    + Sitting

    + Standing (not walking)

    + Lifting up to 10 pounds

     

    Disclaimer

     

    _This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor._

     

    Company Info

     

    ALREADY A TEAM MEMBER?

     

    You must apply or refer a friend through our internal portal

     

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    CONNECTION

    Our Mission and Values are more than just words on the wall - they’re the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It’s not just what we do that sets us apart, but how we do it.

     

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    EMPOWERMENT

    We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits total rewards offerings. fot full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!

     

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    OPPORTUNITY

    A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.

     

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