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  • Manager, Marketing and Commercialization

    GNC (Pittsburgh, PA)



    Apply Now

    Company Description

    As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

     

    As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation.

     

    There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!

    Job Description

    About GNC

     

    Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

    What We’re Looking For:

    At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

     

    GNC is looking for looking for a strategic and execution-focused Manager, Commercialization Management to play a critical role in establishing, scaling, and optimizing partnerships that drive growth. This role bridges the gap between business development, marketing, and operations—supporting our partnership efforts from onboarding through commercialization and performance measurement.

    What You’ll Do:

    This is a Full-Time Salary Position

     

    The Commercialization Manager plays a critical role in helping to establish, commercialize, scale and track the performance of partnerships

     

    + Analyze data to identify & assess new partnership opportunities using syndicated & Stackline data, business intelligence, internal research & industry white papers & reports.

    + Co-develop with partners the marketing & sales annual business plans that drive performance against jointly owned business & financial plans. This includes category growth plans that demonstrate to the retailer how the GNC co-brand will drive incremental category growth & profitability.

    + Establish & nurture productive relations with GNC cross-functional personnel to enable timely input and alignment to new partnership elements.

    + Maintain monthly and quarterly KPI scorecards for each partnership to be used externally with partners and with the partnership team’s financial reports.

    + Lead/execute marketing research projects to support new partnership prospecting.

    + Co-develop with partners innovation, retail execution & pricing strategies that enable achievement of business and strategic plans.

    + Additional duties as assigned.

    Environmental Factors & Working Schedule:

    + Hybrid work environment, 3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.

    + Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear

    + Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

    + Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.

    + Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus

    + The noise level in the work environment is usually low/moderate

    * _To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions._

    QUALIFICATIONS:

    + Bachelor’s degree in marketing/business, MBA desired

    + 3-4 years’ experience in CPG brand management, market research & consumer insights, and/or category management, sales planning & merchandising

    + Highly skilled at analyzing syndicated data (SPINS, IRI & Nielsen) to understand market trends, assess attractiveness of new market segments, identify the strengths & weaknesses of competition and the ability to co-architect distinct positioning for a GNC co-brand

    + Solid understanding of go-to-market planning & execution in mass retail and e-commerce market platforms such as Amazon

    + Strong results orientation and ability to effectively manage projects from start to finish while meeting milestones/deadlines

    + Strong problem solving and interpersonal skills

    + Strong verbal and written communication skills; proficient at building fact-based recommendations

    + Flexible with ability to quickly pivot when necessary

    + Self-motivated with attention to detail, accuracy and timeliness

     

    Compensation Benefits

     

    Medical, dental, vision insurance, employer-paid life insurance, flex spending accounts, short- term and long-term disability, 401(k) with 4% employer match (match begins after 1 year of service), Paid time off: 16 vacation days (annually), 5 sick days (40 hours per year), 11 holiday (9 observed holidays, 2 floating holidays), Paid parental leave: 8-week paid maternity leave/ 2- week paid paternity leave, 30% employee merchandise discount on GNC products & 20% employee discount on 3rd party products

     

    Pay Range

     

    $100,000 - $120,000 / year

    Pay Transparency

    At GNC, base pay is just one component of our total compensation package. Pay within the range is determined by various factors, including education, work experience, certifications, and federal, state, and local minimum wage regulations. This structure allows for progression as team members grow and develop within their roles. In locations where specific minimum wage requirements apply, the pay range may vary.

     

    GNC Holdings LLC is an Equal Opportunity Employer

     


    Apply Now



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