• Retail Activation, Analyst National Accounts

    Whirlpool Corporation (Benton Harbor, MI)


    **Requisition ID:** 67762

    ABOUT WHIRLPOOL CORPORATION

    Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

     

    This role in summary

     

    Whirlpool is seeking a qualified candidate for an Analyst to join our Retail Activation team. The role can be based in Chicago, IL at World of Whirlpool ( WoW )Studios or at the Riverview Campus in Benton Harbor, MI. This role is onsite 5 days a week.

     

    The ideal candidate will be a self-starter and team player. This role is critically important for Whirlpool’s retail partners and ensuring in-store success. This role will help oversee the activation plan execution at the retailer level in collaboration with sales, brand and retailer’s teams. The Analyst will work with the retail account leads and senior manager to ensure our Brands and Brand’s products are effectively promoted and well represented in the retail environment. This person will assist with driving sales and enhancing consumer engagement through a distinctive and relevant shopping experience, while making our Brands stand out in a crowded retail environment and driving strong brand preference over competitors.

    Your responsibilities will include

    + Works with Retail Activation Senior Analyst and Retail Activation Senior Manager (RASM) to develop in-store visual and graphic displays in close collaboration with retailer, sales team and Brand Marketing to ensure assets are on-brand, on-budget and within guidelines

    + Supports marketing campaigns and promotional activities during key time periods at retailer level

    + Coordinated with WoW and Brand team to create marketing materials, product information, and promotional content driving high visibility and high conversion at the point of purchase

    + Supports the creation and implementation of compelling in-store experiences that capture shopper interest and encourage interaction with our brand’s products (driving high engagement and conversion rate)

    + Ensures product displays and POP assets are distinctive, on brand and drive high engagement.

    + Gather data on campaign and promotional performance (incl. Store visits), customer feedback, and market trends to inform future activation strategies and improve effectiveness

    + Collaborating with Retail Activation team, aligning both on products prioritization and activation timelines

    + Collaborates with brand and sales peers to adapt Brand campaigns and launch new product assets as well as maintenance of business assets

    Minimum requirements

    + Bachelor’s Degree

    + 2+ years of experience in Marketing or Brand Marketing

    Preferred skills and experiences

    + Project management skills

    + Collaboration with cross-functional teams/sales teams

    + Successful execution of multiple projects and key activities at one time

    + Clear and concise verbal and written communication

    + Demonstrate an understanding of retail/trade partners and in-store environments

     

    What we offer

     

    Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

     

    Additional information

    Whirlpool’s Ways of Working

    Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

     

    + **Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.

    + **Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year.

    + **Sabbatical** - Four weeks paid leave after every five years of service.

     

    Connect with us and learn more about Whirlpool Corporation

     

    See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

     

    At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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