• Executive Director / Senior Director, US Brukinsa…

    BeOne Medicines (San Mateo, CA)


    General Description:

    The Executive Director / Senior Director, US Brukinsa Marketing is responsible for the development and execution of the promotional strategy and tactical plan to support the brand’s 5 indications. The role may expand to include early pipeline product initiatives. This position reports to the Vice President of US Hematology Marketing.

    Essential Functions of the job:

    + **Lead, develop and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, media plans, customer segmentation and targeting.**

    + **Ensure that all promotional strategies are informed and supported by field perspectives by working closely with Sales leadership.**

    + **Collaborate with cross-functional partners in Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders.**

    + **Establish and maintain a productive partnership with members of the promotional review committee (PRC) and foster a collaborative environment in which to evaluate and assess promotional messaging.**

    + **Partner with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness.**

    + **Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans.**

    + **Ensure that all marketing activities conform to company guidelines and local laws.**

    + **Effectively communicate brand updates, strategies, and tactics across various forums including Quarterly Business Reviews, Field Meetings, and Leadership Team Meetings.**

    + **Contribute to the development of the annual operating plan and supervise and manage vendors to the approved promotional budget.**

    + **Coach and develop team members to achieve both business and individual objectives.**

    Education Required:

    + **BA/BS degree required, MA/MS/MBA or othe radvanced degree preferred.**

    Qualifications:

    For the Executive Director level, we require a BS with 14 + years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.).

     

    For the Senior Director level, we require a BS with 12 + years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.).

    For both levels, we require the following:

    + **8 + years of experience as a marketing leader in oncology with experience in heme malignancies strongly preferred. Experience working in CLL is preferred.**

    + **5 + years of people management experience.**

    + **Biotech or pharmaceutical US marketplace launch experience required (NMEs and expanded indications), including Subpart H requirements.**

    + **Experience in highly competitive markets.**

    + **Strong team player who can incorporate input from others and can generate consensus through inclusion.**

    + **Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.**

    + **Excellent interpersonal, oral and written communication skills.**

    + **Proven ability to grow and develop others.**

    Supervisory Responsibilities:

    + **Yes**

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.