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Summary:

The Marketing Science team at Meta is actively seeking a full-time, experienced Marketing Science Partner. A Marketing Science Partner at Meta works with internal and external clients in an industry vertical such as Automotive, E-commerce, Entertainment, CPG, Financial Services, Tech etc. on an ongoing basis to adopt better measurement as a way to improve business outcomes. To accomplish this, the person in this role will work both reactively and proactively with clients, using Meta’s industry leading data science tools and data sets.Driving measurement with advertisers will require designing tests (conversion lift, brand lift, attribution etc.) and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. This work will require direct engagement with clients, with media agencies as well as using our third party scaling solutions to help with the set up and running of studies. Conclusions from this work will showcase what good measurement is and how clients can act upon it to drive business impact.The Marketing Science Partner will also focus on customizing existing functionalities or in some cases piloting new, scalable functionalities in partnership with Product, R&D, and Partnerships.Meta is seeking candidates to join the Marketing Science team with proven analytical and critical thinking skills as well as familiarity with large data sets, Marketing research and data manipulation tools. To successfully influence how advertisers conduct and use measurement, you will work cross-functionally with internal teams and partner closely with the Sales team.

Required Skills:

Marketing Science Partner, CPG Responsibilities:

1. Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalizing “learning agendas”. The best practices and learning agendas will highlights how a client can improve business outcomes

2. Work with advertising and industry bodies to create market-leading measurement solutions

3. Partner closely with sales to manage a set of accounts and prioritize which clients will get servicing from the team

4. Support client engagement with third party vendors responsible for setting up and conducting measurement studies

5. Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the “learning agenda”

6. Design tests to showcase the power of measurement using client data and Facebook or third-party technology tools

7. Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media

8. Communicate complex research results to a general audience

9. Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation

10. Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (auction, use of lift tools)

Minimum Qualifications:

Minimum Qualifications:

11. Bachelor's degree in a directly related field, or equivalent practical experience

12. 8+ years of consulting, research, or analytics research experience and experience using data and numbers to formulate insights

13. Direct experience scoping and executing research projects with clients and or cross-functional stakeholders

14. Demonstrated leadership experience at an industry level and in particular the skill to build trusted relationships with clients

15. Experience communicating technical content to all types of audiences (technical and non-technical) and influencing at executive levels

16. Client-facing experience (internal or external), including experience driving meetings and/or influencing through adoption of new products or research methods

17. Experience analyzing and manipulating data sets to understand patterns and provide insights

18. Proven success working with structured and unstructured data-sets, statistical software, such as R, as well as data extraction tools, such as Hive, Python and/or SQL

19. Experience with digital advertising measurement methods and technologies, including field experiments, experimental design, survey sampling, and/or panel data etc

Preferred Qualifications:

Preferred Qualifications:

20. Experience managing a complex set of client relationships within the Consumer Packaged Goods industry

21. Advanced degree in a quantitative field or an MBA

Public Compensation:

$127,000/year to $188,000/year + bonus + equity + benefits

**Industry:** Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].