"Alerted.org

As the Region Marketing Manager for Clinical Informatics (CI) in the North America Region (NAR), you will play a critical role in driving market adoption, brand visibility, and revenue growth through integrated go-to-market execution.

Your role:

+ Downstream Marketing Execution: Develop and implement integrated marketing plans for CI solutions and services that align with both business unit and commercial priorities. New Product Introductions & Launches: Partner with business units to plan and execute impactful product launches and ensure flawless activation against a regional checklist.

+ Digital Campaign Strategy & Optimization: Collaborate with the Digital teams to plan and execute SEO, SEM, paid digital, and social media campaigns. Monitor performance, optimize campaigns, and ensure KPI achievement (e.g., engagement, MQLs, opportunity pipeline). Event Activation: Execute regional campaigns across tradeshows, conferences, and Philips-owned customer events (e.g. user group meetings) to generate MQLs, drive booth traffic, enable solution demos, and enhance brand perception.

+ Install Base (IB) Communications: develop and execute targeted communications to the IB ensuring customers are aware of new capabilities, upgrade paths, and solution best practices. Work in collaboration with the sales and account management team to ensure a clean and targeted list.

+ Commercial Team Enablement: Act as the primary marketing liaison to the Sales and Account teams, providing strategic marketing direction, tools, and field activation support. Sales Enablement Across the Funnel: Ensure marketing assets and messaging support the buyer journey, drive commercial outcomes, and are fully leveraged by the field. Provide field feedback to the BU and product teams.

+ KOL & Customer Advocacy: Support the strategic development for the region’s Key Opinion Leader (KOL) and customer testimonial programs in collaboration with the Customer & Industry Engagement team to build loyalty and advocacy.

+ Performance Reporting: Deliver event- and campaign-level reporting to internal stakeholders. Consolidate results into monthly dashboards to inform CI and executive leadership. Cross-functional Collaboration: Lead and coordinate across multifunctional teams (product marketing, marketing communications, digital and events teams) to ensure unified execution and business impact with the commercial team (sales, account management, services, technical specialists)

You're the right fit if:

+ Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent. Advanced degree (MBA, MPH, or MHA) preferred. 10+ years of B2B healthcare marketing experience, preferably in enterprise software or healthcare informatics.

+ Proven track record in demand generation, product launches, sales enablement, and installed base marketing. Experience developing and executing marketing plans for both clinical and IT audiences

+ Strong executive presence with ability to deliver compelling virtual and in-person presentations. Demonstrated customer-first mindset, high collaboration, and strategic agility

+ Experience working in a matrixed, cross-functional environment

+ Familiarity with Healthcare Informatics and AI preferred

+ You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

+ Learn more about our business.

+ Discover our rich and exciting history.

+ Learn more about our purpose.

+ Learn more about our culture.

Philips Transparency Details

The pay range for this position in Cambridge, MA is $135,240 to $216,348 per year.

Target Earnings pay is only one component of the Philips Total Rewards compensation package, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here.

No Sponsorship offered:

•US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa."

No Relocation:

•Company relocation benefits will not be provided for this position."

\#LI-Office

\#LI-PH1

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran