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Description

The Devices and Services Brand Studio is looking for a dynamic, multifaceted brand builder and storyteller to join Amazon as a Senior Brand Strategist. A creative and incisive thinker, this individual will be responsible for crafting and driving alignment on the strategic elements of brand strategy, including brand positioning, brand architecture, creative strategy, and brand identity. This role will steward strategy through the creative processes – from product concept and UX considerations through marketing and engagement campaigns – collaborating across teams to build cohesive storytelling that positively shifts perceptions, influences desired customer behaviors, and grows our brands and businesses. You will have the opportunity to refine and shape established world-class brands, including Alexa, Echo, Kindle, Fire TV, as well as to define new brands, products, services, and initiatives. You will also define strategies and tactics to connect our brands through strategy and storytelling.

The Senior Brand Strategist is a prophetic thinker who is deeply engaged with cultural and tech industry trends, and intersects their knowledge and high judgement with customer and business insights. They work closely with teammates and partners across Naming Strategy, Customer Insights, Brand Design, Content Strategy, Creative Program Management, Brand Marketing, Go-to-Market, Product Management, UX and Industrial Design, as well as with brand and business stakeholders in other parts of Amazon, and at times with external agencies. This individual thrives in complex and fast-paced environments and is gifted in arriving at distinctive and compellingly strategies in the face of the most complicated and ambiguous business and customer challenges. The ability to craft an inspiring and well written narrative that influences teams at all levels is critical to success in this role, as is the ability to develop (in partnership with Creative) and deliver compelling presentations. This candidate will also excel at continuous optimization of brand work flows and tools, leveraging AI.

Key job responsibilities

• Drive cultural research and insights (often in partnership with insights teams), presenting findings in compelling ways across organizational levels

• Craft brand architecture strategies

• Lead collaborative workshops with cross-functional partners to integrate customer insights, cultural trends, and business objectives

• Create and implement brand positioning frameworks that shape product development, marketing, and customer experience

• Author strategic briefs ranging from high-level brand direction to specific campaign tactics

• Partner with Insights teams to develop brand health metrics, design targeted research studies, and transform findings into actionable innovation strategies

• Collaborate with Content Strategy to develop cohesive brand storytelling across the customer journey

• Champion strategic thinking through knowledge sharing and documentation of brand insights, with frequent authoring of documents and presentations that drive discussion, debate and decision making with Amazon's most senior leadership.

• Publish strategic guidelines, establish scalable best practices, and steward brand strategy alignment with various creative and product making teams

Basic Qualifications

- Experience in marketing or marketing research

- Experience using data and metrics to drive improvements

- Experience communicating results to senior leadership

- Bachelor's degree in marketing, advertising, business or equivalent

- Experience creating and managing complex, cross-team project plans

- 6+ years experience defining and executing brand strategies for multiple top global brands.

Preferred Qualifications

- Experience with customer segmentation, profiling, and targeting

- Brand strategy experience in consumer electronics, technology, or entertainment industries

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.