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Brand Ambassador; Brown Forman

Job Details

Job Location

GA Smyrna 01 - Smyrna, GA

Description

About United

United is the largest beverage alcohol wholesaler in both Georgia and Alabama. With two members of the fourth generation of the Hertz family involved in leadership roles, United is one of the 2-3% of family businesses that are able to successfully transition beyond the third generation. The Hertz family remains focused on growth, leveraging its most distinct market advantages in order to maintain its upward momentum. Its talented and innovative team of sales representatives and brand builders has the unique ability to recognize synergies between all three categories of alcohol, making it possible for United to grow its product portfolio and business successfully in Georgia and beyond.

Want to get in on the fun…We’d love to have you!

The primary responsibility of a United Brand Ambassador is to plan and execute brand development promotions to help gain distribution of United priority brands for beer, wine, and spirits. Brand Ambassadors help gain and execute the promotional arm of marketing for United and our suppliers in both the on and off premise accounts we service.

Qualifications

+ Must be 21 years or older

+ High school or vocational school diploma or GED equivalent required

+ Valid driver’s license for applicable state

+ Able to secure and maintain auto-liability insurance in accordance with state laws

+ Ability to secure and maintain a State Alcohol Sales Permit in accordance with state laws

+ Sales experience in the food and drug industry preferred

+ Extensive knowledge of product

+ Restaurant/Bar/ industry experience preferred

+ Must be able to work some nights and weekends, and on some holidays

Responsibilities

+ Responsible for building and sustaining business relationships with key accounts in a given geographic area for key brands

+ Manage a targeted list of accounts and placements of key brands in each account

+ Collaborate with both the distributor (United) and the brand’s supplier

+ Coordinate with the supplier’s marketing efforts, distributor’s goals, and customer’s staff and consumers

+ Provide training to customer’s bar managers, bartenders, and staff on key brands

+ Conduct tastings with customers to assist sales representatives in selling in key brands

+ Visit accounts to set up programs to promote the brands

+ Provide to accounts branded POS, menus, glassware, etc.

+ Create custom cocktails for accounts depending on seasons, inventory, events, new flavors/items, etc.

+ Host dinners and events in accounts, festivals, events, etc.

+ Receive programming from management to implement and design programs in accounts

+ Organize consumer samplings and related events ranging in size, including but not limited to concerts, after parties, movie premieres, and other high-profile events

+ Survey competitive activity, inform senior managers and act upon information when necessary

+ Monitor brand movement, pricing and distribution penetration

+ Attend meetings with the distributors and suppliers to review brand wins, opportunities, and plans

+ Travel time required – approximately 35% of the position

+ Drive to all call points

+ Perform other duties as assigned

Competencies

+ Decision Making

+ Plan and Organize

+ Customer Focus

+ Professionalism

+ Flexibility

+ Communication

+ Interpersonal Skills

+ Problem Solving/Solution-Oriented

+ Collaboration

+ Conflict Resolution

+ Positive Attitude

+ Self-Motivated

+ Creativity

+ Working As a Team

+ Willingness to Learn

Critical Skills

+ Time management

+ Creativity and Innovation

+ Product knowledge

+ Proficient in Microsoft Office and other United technology use

+ Excellent verbal communication skills

+ Strong attention to detail

+ Strong communication and collaboration skills

+ Strong organizational skills with a proven ability to multi-task, prioritize, and manage time in order to meet frequently changing deadlines in a fast-paced environment

+ Able to read, write, and perform business math computations

Working Conditions

+ Some work in normal office environment

+ Able to maintain very high proficiency and job standards while working in a non-temperature controlled environment that includes exposure to heat, high humidity, and inclement weather

+ Able to work occasionally in refrigerated areas

+ Exposure to smoke and dust in certain accounts

+ Able to work in an environment with moderate to loud noise levels at events and in accounts

Physical Requirements and Essential Functions

+ Regular, reliable attendance required

+ Able to drive a vehicle for extended periods of time

+ Able to taste. talk and hear, stand and walk, sit, reach with arms and hands, lift and carry, and use hands and fingers to handle or feel

+ Able to sit for extended periods of time, using computer keyboard, mouse, monitor, or calculator

+ Able to perform greater than average lifting (50-65 lbs)

+ Able to frequently climb or balance, stoop, kneel or crouch

+ Must have specific vision abilities that include close vision, distance vision, and the ability to judge distance

Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact [email protected] or call 800-381-9947 for assistance with an accommodation.