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Digital Media Producer
- Syracuse University (Syracuse, NY)
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The Digital Media Producer will be responsible for creating, managing and distributing quick-turn media assets for Syracuse University flagship digital channels, including web and social platforms. Demonstrated knowledge, experience and passion for multimedia storytelling is essential. The Digital Media Producer is a creative, passionate storyteller with a sharp attention to detail and ability to manage multiple projects simultaneously. This role must be digitally savvy and comfortable crafting stories in a variety of formats to advance marketing and business goals as part of larger marketing and University strategies.
The Digital Media Producer creates multimedia story boards and scripts, selects music consistent with creative positioning and strategies and collaborates with other channel teams, as needed. Works closely with Digital Media Content Creators to produce video and image-based stories that engage and attract key audiences. This position will require advanced knowledge of the nuances of social media and web channels to ensure the right message in the right way to the right audience. The Digital Media Producer will work closely with the Marketing Research team and Social Media Strategists to understand performance of posts and make data-based decisions, accordingly.
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