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Overview

TurboTax is on the hunt for an exceptional **Lifecycle and Digital Marketing Leader** to pioneer our newly formed **CRM Channel Growth and Innovation** team. This role calls for a visionary strategist and technical expert with a profound grasp of CRM systems and their critical role in achieving core business objectives. You will be instrumental in launching cutting-edge **lead capture and nurture strategies** , driving **personalization capabilities** , shaping our **long-term CRM strategic vision** , and accelerating **channel growth** across diverse business segments.

What you'll bring

We are looking for a leader with:

+ **Extensive CRM Marketing Expertise:** 5-7+ years of experience managing large-scale, complex CRM marketing campaigns, with deep proficiency in **email and/or mobile channels** . Proven ability to design, oversee, and optimize campaigns to meet strategic business goals.

+ **Lead Generation & Nurture Expertise:** Demonstrated experience in developing and executing successful lead generation and nurture programs across various channels, converting prospects into engaged customers.

+ **Data-Driven Acumen:** A strong foundation in understanding and leveraging data to fuel CRM programs. Demonstrated capability to orchestrate strategic campaigns and drive personalization through **data extraction, analysis, and actionable insights** . Ability to collaborate effectively with IT and data teams to define requirements and translate vision into execution.

+ **Strategic Leadership:** A proven track record as a **strategic thinker** capable of conceptualizing long-term visions, developing robust business cases, and gaining buy-in from senior leadership.

+ **Mobile Marketing Authority:** Expert knowledge of mobile marketing channels, including **best practices and effective leverage of mobile-specific data** .

+ **CRM & Business Strategy Development:** Demonstrable skill in developing intricate **business and CRM strategies** , crafting engaging customer experiences and journeys across multiple communication channels, and creating targeted content that solves specific customer challenges.

+ **Exceptional Project Management & Communication:** Outstanding organizational and project management skills, with a proven ability to thrive under pressure and meet tight deadlines. Experience managing cross-functional teams and communicating effectively with diverse stakeholders.

+ **Technology Proficiency:** Familiarity with **enterprise-level marketing cloud solutions** and CRM tech stacks, including **Customer Data Platforms (CDPs) and Email Service Providers (ESPs)** .

+ **Visionary & Bold Leadership:** A truly **innovative and bold approach** to market strategy development and execution, coupled with a fearless attitude towards implementing transformative ideas.

+ **Complex Customer Base Management:** Comprehensive understanding of the nuances involved in managing a **vast and diverse customer base** , ensuring strategies align with customer needs and business objectives.

How you will lead

As the Group Marketing Manager for CRM Strategic Growth and Innovation, you will:

+ **Define and Execute Strategy:** Develop the **strategic vision and requirements for lead capture and generation** , specifically supporting the expansion of TurboTax’s Full Service and Business Tax segments.

+ **Pioneer New Capabilities:** Lead the development and launch of **nurturing communications** across multiple CRM channels, enabling new engagement opportunities.

+ **Drive Personalization:** Chart TurboTax’s **personalization roadmap** , leveraging our rich data to deliver hyper-relevant solutions and actions within CRM communications.

+ **Architect Customer Experiences:** Design comprehensive **customer journeys** by seamlessly integrating CRM strategies and personalization with product offerings to elevate user interactions across all platforms.

+ **Enhance Automation:** Champion the improvement of CRM’s **automation capabilities** , identifying and implementing new technologies for real-time customer interactions, both in-product and out-of-product.

+ **Shape Long-Term Vision:** Articulate and champion a **long-term vision for CRM channel growth and innovation** , ensuring alignment with TurboTax’s overarching strategic goals.

+ **Optimize CRM Tech Stack:** Provide expert consultation on the **enhancement and expansion of the existing CRM technology stack** to foster innovation, boost efficiency, and enable new business capabilities.

+ **Manage CRM as a Product:** Define the **solutions blueprint and functionality requirements** to guide the development and integration of CRM systems, treating CRM as a core product.

+ **Accelerate Channel Growth:** Lead initiatives focused on improving **customer health and engagement** , while pioneering new channel strategies for sustained CRM growth.

+ **Govern Data Protocols:** Establish and manage complex **customer data protocols** , including rules for contactable records across diverse marketing channels.

+ **Lead Mobile Innovation:** Act as the **mobile growth strategist and expert** , driving innovation specifically in mobile channel activation.

+ **Bridge Product & CRM:** Serve as the crucial liaison between the CRM team and Product/Technology departments, ensuring **seamless integration and support of CRM needs** within broader product strategies.

+ **Cultivate Ecosystems:** Construct and oversee a **multi-brand/product CRM ecosystem** , fostering strong alignment and collaboration with internal partners across Intuit brands like Credit Karma, QuickBooks, Business Tax, and Digital Media.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:

Bay Area California- 213500-289000

Southern California -217259-275500

This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ).

Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.