"Alerted.org

Company :

Highmark Health

Job Description :

JOB SUMMARY

This role is a strategic marketing leader responsible for driving member and patient activation and engagement into products and solutions. As a subject matter expert (SME), this role serves as a critical bridge between business marketing units and the centralized marketing customer relationship management (CRM) function, ensuring alignment with overall campaign governance, member and patient experience initiatives, and Salesforce and/or Epic platform capabilities. This individual will leverage data-driven insights, human-centered design principles, and omni-channel direct marketing strategies to enhance engagement and optimize campaign performance. This role will develop and implement customer-centric marketing strategies leveraging CRM systems to enhance engagement, loyalty, and satisfaction, within end consumer scope.

This role is a hybrid based role if you live within 50 miles of Pittsburgh however will consider remote for the right skill set outside of the 50 miles.

ESSENTIAL RESPONSIBILITIES

+ Serve as the primary consultant and SME for the aligned business area, ensuring marketing strategies support business objectives and member engagement goals. Collaborate cross-functionally with internal stakeholders to ensure strategic alignment and prioritization of initiatives.

+ Partner with business stakeholders to develop and execute integrated, omni-channel direct marketing strategies leveraging direct response, digital, direct mail, mobile, IVR, app-based, and other marketing channels.

+ Utilize Salesforce platform capabilities, including Marketing Cloud, Marketing Cloud Intelligence, and Data Cloud, to design and implement activation and engagement strategies.

+ Define and oversee campaign and channel strategies, including template selection, content messaging matrix, segmentation, metrics, and measurement frameworks.

+ Develop and manage a multi-channel campaign portfolio and deployment schedule in alignment with business priorities and within enterprise governance structures.

+ Conduct campaign audits to ensure adherence to data quality standards and permission-based marketing principles.

+ Analyze campaign dashboards and leverage Einstein AI-driven insights to recommend pivots and optimizations for performance improvement.

+ Align customer and business needs with the Salesforce capability roadmap, ensuring seamless integration of platform advancements into marketing strategies.

+ Other duties as assigned or requested.

EXPERIENCE

Required

+ 8 years' experience in marketing strategy, campaign management, and CRM marketing.

+ 8 years' experience designing customer journeys across email, SMS, mobile apps, and web channels.

+ 8 years' experience with campaign reporting, data analytics, and AI-driven marketing strategies to drive continuous optimization.

+ 7 years' experience of strong knowledge of Salesforce Marketing Experience Cloud, Marketing Cloud Intelligence, Data Cloud, Mobile Connect, and Core.

Preferred

+ 7 years' experience with demonstrated success in leading marketing initiatives within a highly matrixed corporate environment.

+ 7 years' experience in healthcare, insurance, or wellness industries preferred. Healthcare Payor or Provider experience preferred.

+ 7 years' experience in retail customer loyalty programs with an emphasis on driving behavior a plus.

SKILLS

+ Strong understanding of digital marketing principles, including segmentation, targeting, tracking, and analytics.

+ Proven experience in email and mobile marketing and CRM management.

+ Experience with CRM systems and technologies.

+ Deep understanding of marketing technology, data strategy, and customer experience best practices.

+ Expertise in campaign performance measurement and optimization.

+ Strong analytical skills with the ability to translate data insights into actionable strategies.

+ Excellent communication and collaboration skills to work effectively with cross-functional teams.

+ Ability to manage multiple priorities and contribute to large-scale transformation initiatives.

+ Familiarity with regulatory requirements and best practices in data privacy and permission-based marketing.

+ Deep understanding of customer insights, research and how to drive meaningful engagement.

EDUCATION

Required

+ None

Preferred

+ Bachelor’s degree in Bachelor's Degree in Marketing, Business, or related field

LICENSES or CERTIFICATIONS

Required

+ None

Preferred

+ None

Language (Other than English):

+ None

Travel Required:

+ Less than 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

+ Office-Based or Remote Position

Physical work site required

+ Occasionally

**_Disclaimer:_** _The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job._

**_Compliance Requirement_** _: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies._

_As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy._

_Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements._

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

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For accommodation requests, please contact HR Services Online at [email protected]

California Consumer Privacy Act Employees, Contractors, and Applicants Notice

Req ID: J266460