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MarTech Manager

Description

Dodge Construction Network (Dodge) is looking for a strategic and hands-on MarTech Manager to own our marketing technology ecosystem, ensure seamless integrations across platforms, and unlock data-driven decision making. This role is critical to enabling efficient campaign execution, accurate attribution, and scalable growth.

You’ll collaborate across marketing, sales, and IT to optimize the tools and processes that power our demand generation, lifecycle marketing, and digital performance.

This is a full-time position and reports directly to theVP, Digital Marketing.

_Preferred Location_

This is a remote, home-office based role and candidates located in the continental United States will be considered.

_Travel Requirements_

Expected travel is10%for this role.

_Essential Functions_

+ Own and optimize the marketing technology stack, including tools for automation,Salesforce Pardot, attribution, SEO, and analytics

+ Administer Pardot to support email marketing operations, including segmentation, lead scoring, compliance, and performance reporting in collaboration with demand generation teams

+ Partner with stakeholders across marketing and sales to ensure clean data, accurate tracking, and alignment across systems

+ Lead implementation and integration of new technologies, ensuring minimal disruption and maximum adoption

+ Develop and document processes, workflows, and governance standards for campaign execution and lead management

+ Collaborate with demand gen and lifecycle teams to enable segmentation, nurture flows, scoring models, and A/B testing

+ Monitor and report on platform performance, system errors, and integration gaps—owning troubleshooting and QA

+ Support campaign execution with list pulls, QA, and performance tracking to ensure flawless delivery

+ Build dashboards and support marketing analytics by ensuring data integrity and visibility across platforms

+ Stay current on MarTech trends, tools, and best practices to advise on new capabilities and drive innovation

_Education Requirement_

Bachelor’s degree in a related field or equivalent education and work experience.

_Required Experience, Knowledge and Skills_

+ 4+ years in marketing operations, marketing technology, or related roles

+ Hands-on experience with: Pardot (or Account Engagement) for marketing automation,nurture flows,and lead lifecycle trackingand WordPress for website updates, plugin management, and performance optimization

+ Proficiency in WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive

+ Familiarity with tagging, tracking, UTM frameworks, and working with Google Tag Manager

+ Experience supporting lead scoring, lifecycle management, attribution modeling, and campaign analytics

+ Strong technical aptitude and project management skills—comfortable translating marketing needs into system solutions

+ Clear communicator with the ability to partner cross-functionally and train others on tool usage

_Preferred Experience, Knowledge and Skills_

Experience with BI tools (e.g., Tableau, Looker), or data warehouses.

_About Dodge Construction Network_

Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.

Dodge is the catalyst for modern construction.

_Salary Disclosure_

Dodge Construction Network’s compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions plans or an annual discretionary performance bonus.

_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._

_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._

_Reasonable Accommodation_

_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** **[email protected]_** **_._

_Equal Employment Opportunity Statement_

_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._

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